# Nicole De Rosa > Creative Lead • Creative Direction, Design Systems Location: San Francisco, California, United States Profile: https://flows.cv/nicolederosa Creative Lead in Product and Marketing with 15 years of global experience working for the world’s leading technology and innovation brands, including Airbnb, Meta, Oculus, XBox, Netflix and Google. With extensive work shaping brand vision and project initiatives, Nicole's work is defined by a collaborative spirit, where storytelling and strategic innovation come together to resonate with audiences globally. She's created memorable experiences that consistently elevate brand perception and user engagement. She champions brand reinvention, infusing each project with humanity and humor, ensuring relatable and engaging narratives through high quality work. Her work has gained recognition in major award shows including Cannes Lions, the Webby Awards, One Show Interactive, and the Clio Awards. She was also awarded San Francisco Egotist's Top 32 Most Creative People In Advertising Under 32. Originally from Miami, Nicole lives in San Francisco, CA. with her husband, daughter and two well-trained cats. She loves farmer’s markets, home-cooked meals and has been known to make her own chocolate. ## Work Experience ### UX Product Design Systems Lead @ Venmo Jan 2025 – Present ### Creative Lead @ Meta Jan 2025 – Jan 2025 ### Creative Lead @ Airbnb Jan 2025 – Jan 2025 ### Creative Lead, Design Shop @ Meta Jan 2022 – Jan 2024 | San Francisco, California, United States Helped build and lead a high performing global Design team, defining the future of art under Facebook's Visual Systems. I ensured the strategic vision of the program was implemented in all design disciplines. Collaborated with cross-functional teams, I drove innovation and creativity in design processes, ultimately enhancing user experience and brand identity through cutting-edge design solutions. • Spearheaded initiatives to enhance user experience and brand identity through cutting-edge design solutions. • Collaborated with cross-functional teams to drive innovation and creativity in design processes. • Optimized the operational efficiency by establishing efficient workflows for design, presentation, sign-off, production, and documentation, and ensured timely delivery of projects while aligning the organizational priority. • Established KPIs and measurement matrix to optimize operational efficiency. • Cultivated collaborative relationships with XFN teams to support design initiatives. • Strengthened culture and community through creativity and innovation. ### Product Art Director, Visual Design Systems @ Meta Jan 2020 – Jan 2022 | Menlo Park, California, United States Implemented and helped shape a holistic vision and creative strategy across all design channels to ensure a unified vision of Meta. Established strong collaboration with XFN and partnered to operate at the highest efficiency. • Provided creative direction and oversaw design quality and continuity across all design spaces for a global audience. • Introduced holistic design strategy and refined design standards by articulating clear design direction for cultural moments and evergreen photoshoots. • Established strong collaborative relationships with other product teams (Instagram, Whatsapp) by streamlining project workflow ensuring delivery of high quality, timeliness and budgetary goals. • Managed external consultants including freelance designers and the agencies. • Actively contributed to a culture of innovation, excellence and accountability in and out of the organization. ### Associate Creative Director @ Oculus VR Jan 2018 – Jan 2019 | Menlo Park • Strategized and launched brand campaigns for Oculus Connect 5 and 6 events, Oculus Rift S, and Oculus Quest. • Provided creative direction and visual design support for all Marketing and Communication Designs. • Experience with B2D - Using the platform to build a larger developer partnership (specifically Beat Saber) and incorporate it into the marketing efforts. ### Associate Creative Director @ Doremus Jan 2018 – Jan 2018 | San Francisco, California ### Senior Art Director @ Camp + King Jan 2017 – Jan 2018 | San Francisco, California Dish, Del Taco, Verizon ### Senior Art Director @ DigitasLBi North America Jan 2017 – Jan 2017 | San Francisco Bay Area Playstation, eBay ### Art Director @ 215 McCann Jan 2015 – Jan 2017 | San Francisco Bay Area XBox, Hulu, Pandora, Lookout, Olivari Olive Oil ### Art Director @ MUH-TAY-ZIK | HOF-FER Jan 2013 – Jan 2015 | San Francisco Ad Age's 2014 Small Agency Of The Year My partner and I were foundational in steering Netflix social media and were responsible for over 1800 posts in a year. Our team edited hundreds of videos, designed original artwork, made gifs, memes, Instagram photography, microsites, and other Internet snacks. According to Adweek, Netflix was the #3 most buzzed about brand in 2014 and the #4 trending brand on Twitter. We were also behind TV and brand campaigns for Google Chrome and New Amsterdam Vodka. ### Art Director @ Nobox Jan 2013 – Jan 2013 | Miami/Fort Lauderdale Area Clients: Playstation, eMerge, Mozilla Firefox, Bon Bon Boom ### Art Director @ DigitasLBi North America Jan 2013 – Jan 2013 | San Francisco Clients: eBay, PayPal, Taco Bell, Kaiser Permanente ### Art Director @ Mullen Lowe U.S. Jan 2013 – Jan 2013 | San Francisco Clients: Airbnb, Liberty Mutual, SquareTrade, Luminosity, Pizza Hut ### Art Director @ Ogilvy & Mather Jan 2013 – Jan 2013 | Paris, France Clients: IBM, Fanta, Coke Zero, Vittel, Perrier, Dove, La Mutuelle General, Jean Paul Gautier, Wusthof, Phillips ### Art Director @ Cutwater Jan 2013 – Jan 2013 | San Francisco Client: Feeding America, Box, HINT, EA, Trina Turk ### Auxiliar de Conversación y Cultura @ Comunidad de Madrid Jan 2010 – Jan 2011 | Madrid, Spain ## Education ### BA in Anthropology, Business Administration, Latin American Studies University of Florida ### Masters in Global Strategic Communication Creative; Art Direction Advertising Miami Ad School ### Coral Gables Senior High School ## Contact & Social - LinkedIn: https://linkedin.com/in/nicolederosa1 - Portfolio: https://nicoleaderosa.com --- Source: https://flows.cv/nicolederosa JSON Resume: https://flows.cv/nicolederosa/resume.json Last updated: 2026-04-13