Marketing, Financial, and Trust & Safety Applications

• Leading UX research and design initiatives for internal marketing platforms, financial dashboards, trust and safety measures, and growth marketing experiments.

• Collaborating cross-functionally with product, engineering, and data teams to identify user needs, define product requirements, and design intuitive, data-informed solutions.

• Conducting qualitative and quantitative user research to inform iterative design processes.

• Creating wireframes, prototypes, and high-fidelity mockups, driving measurable improvements in user engagement and operational efficiency across tools supporting campaign management, budgeting, and performance tracking.

• Experimenting with generative and agentic AI tools to consolidate workflows and develop more efficient processes

Fintech SAAS (B2B/B2C)

• Led end-to-end UX research and design for a suite of EBPP (invoicing/payments) financial products with an average of 6 million users per month

• Managing the entire front end design process from business analysis through to UI design handoff, in an Agile context

• Set up and governed a design system component library to be applied across all products in the suite, along with the documented visual design standards, and liaised with the developers to help translate it to the back end library for implementation

• Developed a research practice from scratch where none existed, managing all research (qualitative and quantitative) for both the B2B and B2C sides of the product suite

• Inserted mobile optimization into the legacy product where none existed previously

• Mentored a junior designer as well as design contractors

Independent Consultant- Clients included AT&T, TIAA, HP, McGraw-Hill, Bank of America, and others

⦁ Partnered with Fortune 500 and high-growth SaaS organizations to modernize complex digital ecosystems and deliver measurable improvements in usability, efficiency, and engagement.

⦁ Led full-lifecycle UX strategy—from qualitative and quantitative research through information architecture, interaction design, high-fidelity prototyping, and design system governance.

⦁ Synthesized behavioral insights, analytics, and business goals into clear product direction, influencing roadmaps and accelerating design-to-development alignment.

⦁ Integrated AI and machine learning capabilities into product experiences to enable intelligent automation, data-driven personalization, and predictive user support.

⦁ Built scalable design systems and reusable component libraries that improved consistency, reduced delivery friction, and strengthened cross-team collaboration.

⦁ Applied expertise in psychology, accessibility, and trust-centered design to create inclusive and human-centered digital experiences across web and mobile.

⦁ Collaborated closely with executives, product managers, and engineers to ensure research and design outcomes directly supported strategic business objectives.

Enterprise Sales Enablement Tools

⦁ Sole UX lead supporting the global sales organization of a Fortune 250 company.

⦁ Conducted international user research to unify and optimize sales tools, improving workflow efficiency and cross-team alignment.

⦁ Integrated AI and predictive analytics to accelerate decision-making and reduce manual effort for sales reps.

⦁ Delivered four mobile-optimized sales applications, increasing tool adoption and productivity across business units.

Enterprise Internal Agency

⦁ Led information architecture and UX design, partnering with internal stakeholders across the enterprise to deliver scalable, user-centered solutions.

⦁ Championed IBM.com UI standards and usability best practices, driving consistency and accessibility across diverse digital properties.

⦁ Collaborated with cross-functional teams—including business leaders, content strategists, visual designers, and developers—to transform complex requirements into intuitive experiences.

⦁ Delivered projects spanning departmental brochure sites to mission-critical enterprise applications (web, desktop, and mobile), resulting in improved user satisfaction and reduced friction in critical workflows.