As a strategic design leader within Salesforce’s Platform UX org, I proactively expanded beyond role charter to define the Agentic Experiences vision and help clarify Platform's strategic role in partnership with Product.

Founded and led the core UX Platform team for Agentic Experiences, successfully navigating shifting priorities, complex stakeholder landscapes, and resourcing constraints.

Streamlined roadmap execution and requirement gathering, reducing design churn and improving team alignment across scrum teams and multi-cloud partners.

Managed Mobile, GenAI, Martech, and Headless Experiences teams, driving forward both vision and execution in evolving areas.

Proactively identified retention risks across the UX org and proposed a targeted talent retention strategy, helping reduce attrition risk and improve team continuity.

Authored the Builder Component Guidelines and co-developed a grading system and review committee to standardize and elevate the quality of component builds across both internal and external teams.

Partnered with Engineering Architecture leadership to scale component education across Lines of Business (LOBs), improving adoption, alignment, and long-term maintainability of the design system.

Designed advanced data-connected runtime components for Salesforce customer-facing sites and portals, enabling scalable, extensible external experiences across industries.

Led the Multisite Vision initiative in close partnership with Product leadership, defining the long-term strategy for multi-site management within Experience Cloud.

Directed a cross-platform information architecture (IA) overhaul, identifying usability gaps and high-impact design opportunities to streamline navigation and improve user experience.

Took full UX ownership of Experience Builder, leading platform-wide improvements in usability, design consistency, and scalability — shaping the core foundation for Experience Cloud’s customer-facing tools.

Developed a new subscription management and checkout experience for existing Salesforce customers. Created a new process that presents product information, pricing, renewals and payment options in a simple and seamless experience.

Collaborated with Work.com app team, the Salesforce initiative for helping businesses during COVID-19 pandemic. Led competitive/market analysis and product designs on current COVID-19 safety initiatives in order to prototype a new app for businesses to convey trust by surfacing safety measures to customers via web and mobile. This concept was selected, from among eight other ideas, by the executive team as an essential app for the Work.com platform and is currently being implemented.

Led UX Designs for Small Business CRM. Partnered with PMs, stakeholders, UX research, content writers and engineers to identify and address the key pain points during the sales process in order to create a lightweight platform that is more intuitive and easy to use. Primary focus was creating wireframes, high-fidelity mock-ups, user flows and prototypes for new user on-boarding and third party app integrations.

Managed and mentored a team of 6 UX designers, delivering user personas, key workflows, and high-fidelity prototypes within a 6-week window — accelerating decision-making and aligning Product, Engineering, and Executive stakeholders.

Led UX design for a new cloud-based product offering, reducing server setup time by 50% and ultimately outperforming the company’s flagship product in revenue and customer adoption.

Led the end-to-end redesign of a cross-platform database application, significantly improving usability and driving sustained user growth through enhanced navigation, accessibility, and task flows.