# Nicole Gerrard > Senior Leader of Product Design | AI Experience & Strategy | Agentic & Platform Systems | Enterprise SaaS Location: San Francisco Bay Area, United States Profile: https://flows.cv/nicolegerrard Visionary UX leader with 15+ years shaping enterprise platforms and 5+ years building and leading high-impact design teams within complex, distributed environments. I specialize in aligning UX strategy with business vision — particularly within large-scale ecosystems like Salesforce Agentforce, Experience Cloud, and AI-powered platforms. My work sits at the intersection of platform thinking, systems design, and organizational clarity. At Salesforce, I founded and scaled the UX Platform team for Agentic Experiences — driving strategy across GenAI, Mobile, Martech, and Headless initiatives. I’ve led future-state vision work for Site and Application Building ($1.5B+ ACV), influenced executive funding and roadmap planning, and built the structural alignment needed to reduce design churn and accelerate roadmap execution. I’m known for: • Turning ambiguity into executable vision • Bridging Platform and Design Systems friction • Elevating design maturity across orgs • Building inclusive, high-performing teams • Translating emerging technologies (like GenAI) into scalable human experiences Previously, I’ve led and scaled experiences at Apple, LinkedIn, and high-growth startups — consistently delivering measurable growth, usability gains, and operational efficiency. I’m especially energized by: – Platform-scale UX – AI-native experience design – Organizational design & DesignOps – Executive storytelling through prototypes – Growing future design leaders ## Work Experience ### Senior Product Design Manager @ Salesforce Jan 2022 – Present | United States As a strategic design leader within Salesforce’s Platform UX org, I proactively expanded beyond role charter to define the Agentic Experiences vision and help clarify Platform's strategic role in partnership with Product. Founded and led the core UX Platform team for Agentic Experiences, successfully navigating shifting priorities, complex stakeholder landscapes, and resourcing constraints. Streamlined roadmap execution and requirement gathering, reducing design churn and improving team alignment across scrum teams and multi-cloud partners. Managed Mobile, GenAI, Martech, and Headless Experiences teams, driving forward both vision and execution in evolving areas. ### Product Design Manager @ Salesforce Jan 2022 – Jan 2022 | San Francisco Bay Area Proactively identified retention risks across the UX org and proposed a targeted talent retention strategy, helping reduce attrition risk and improve team continuity. Authored the Builder Component Guidelines and co-developed a grading system and review committee to standardize and elevate the quality of component builds across both internal and external teams. Partnered with Engineering Architecture leadership to scale component education across Lines of Business (LOBs), improving adoption, alignment, and long-term maintainability of the design system. ### Lead Product Designer @ Salesforce Jan 2021 – Jan 2022 Designed advanced data-connected runtime components for Salesforce customer-facing sites and portals, enabling scalable, extensible external experiences across industries. Led the Multisite Vision initiative in close partnership with Product leadership, defining the long-term strategy for multi-site management within Experience Cloud. Directed a cross-platform information architecture (IA) overhaul, identifying usability gaps and high-impact design opportunities to streamline navigation and improve user experience. Took full UX ownership of Experience Builder, leading platform-wide improvements in usability, design consistency, and scalability — shaping the core foundation for Experience Cloud’s customer-facing tools. ### Senior UX Designer @ Salesforce Jan 2020 – Jan 2021 | San Francisco Bay Area Developed a new subscription management and checkout experience for existing Salesforce customers. Created a new process that presents product information, pricing, renewals and payment options in a simple and seamless experience. Collaborated with Work.com app team, the Salesforce initiative for helping businesses during COVID-19 pandemic. Led competitive/market analysis and product designs on current COVID-19 safety initiatives in order to prototype a new app for businesses to convey trust by surfacing safety measures to customers via web and mobile. This concept was selected, from among eight other ideas, by the executive team as an essential app for the Work.com platform and is currently being implemented. Led UX Designs for Small Business CRM. Partnered with PMs, stakeholders, UX research, content writers and engineers to identify and address the key pain points during the sales process in order to create a lightweight platform that is more intuitive and easy to use. Primary focus was creating wireframes, high-fidelity mock-ups, user flows and prototypes for new user on-boarding and third party app integrations. ### Senior UX Designer @ Apple Jan 2015 – Jan 2017 | Santa Clara, CA Managed and mentored a team of 6 UX designers, delivering user personas, key workflows, and high-fidelity prototypes within a 6-week window — accelerating decision-making and aligning Product, Engineering, and Executive stakeholders. Led UX design for a new cloud-based product offering, reducing server setup time by 50% and ultimately outperforming the company’s flagship product in revenue and customer adoption. Led the end-to-end redesign of a cross-platform database application, significantly improving usability and driving sustained user growth through enhanced navigation, accessibility, and task flows. ### Senior UX Designer @ LinkedIn Jan 2014 – Jan 2015 | Mountain View, CA Led UX and visual design efforts for internal Talent and Communications teams, delivering engaging web and mobile experiences for employees and prospective candidates. Designed a cohesive cross-channel recruiting journey (spanning digital and print) in partnership with content strategists, researchers, and talent partners — helping attract top-tier technical talent. Developed and coded global email campaigns for Corporate Communications, supporting timely, high-impact messaging across the organization. ### Senior Visual / UI Designer (Acquired by Coupons.com) @ Catalog Spree (Acquired by Coupons.com 2014) Jan 2012 – Jan 2014 | Los Altos, CA Joining Catalog Spree in 2012, Collaborated with Product and Engineering teams to design and implement new features for iOS applications leading to more than 65% increase in total users (350k users) in six months. Partnered with CTO to develop publishing software for curating digital content for mobile / web. Designed interactive digital marketing for retail partners and e-commerce sites including: Macy’s, Nordstrom, Target and eBay. Awarded Employee of the Year 2012 ### Graphic Designer @ TRX Training Jan 2010 – Jan 2012 | San Francisco, CA Designed marketing assets including ads, presentations, icons, manuals, trade show layouts, and packaging prototypes in collaboration with PM and Art Director. Co-developed a Digital Asset Management system with IT to improve asset organization and team efficiency. Conducted product and user research to guide interactive design concepts. Created visual design guidelines to ensure brand consistency and scalability. ### Owner/Designer @ nicolegerrard.com Jan 2007 – Jan 2012 | Pacific Northwest and Northern California Provided web, mobile, print design and branding for Fortune 500 companies, non-profit organizations and start-ups Clients: Intel, Bare Escentuals, Charlotte Russe, Spirit Halloween, Lands' End, QVC Freelance design work: • Packaging • Brand Identity Development & Rebrand • Logo Design • User Interface Design • Presentation Design • Website Design ## Education ### Bachelor of Science (B.S.) in Graphic Design Portland State University ## Contact & Social - LinkedIn: https://linkedin.com/in/nicolemgerrard - Portfolio: http://www.nicolegerrard.com --- Source: https://flows.cv/nicolegerrard JSON Resume: https://flows.cv/nicolegerrard/resume.json Last updated: 2026-04-13