Overseeing Growth and Core Product

• Led a 30-person Growth multi-disciplinary design team in developing and executing various initiatives that contributed to Dropbox’s 700 million subscribers and $2 billion in annual revenue.

• Oversaw the strategic design for Dropbox's mid-horizon transition into a multi-product company, enabling customers to discover, purchase, and manage new products outside of file storage.

• Created and led a senior team of design strategists in developing a comprehensive 18-month vision that clarified ambiguous goals.

• Provided strategic direction for the multi-product expansion by defining Dropbox's new pricing, packaging, product architecture, and feature frameworks—essential components that laid the groundwork and established key guidelines for the company’s future expansion.

• Up-leveled Growth designers' business acumen, decision-making, and cross-functional influence by introducing new standards in data-informed reasoning, proactive risk mitigation, and customer-focused ideation in roadmap planning. Defined EPD's user-centered standards in experimentation conception.

• Fostered a high-impact and psychologically safe team culture with consistently increased internal satisfaction scores and only a single attrition over two and a half years.

• Recruited, hired, and managed the ecommerce product design team of 25, including Design ICs, a Content Strategist, Sr. Managers, and a Design Director for Gap Inc brands (Gap, Old Navy, Banana Republic, Athleta, and Hill City). Product areas included Browse, Buy, Fulfillment, Loyalty, iOS App, and Digital Innovation.

• Defined the strategy of the customer’s shopping discovery experience through data-informed decision making, in partnership with product management and engineering. Led the redesign focused on Product and Category Pages, resulting in an increased RPV totaling $25 million.

• Led UX strategy for a unified multi-brand loyalty experience across four Gap Inc. brands. Partnered with product, marketing, and loyalty leaders to design a Value Center for tracking points, tiers, and rewards, and to embed loyalty touchpoints across the end-to-end journey for both cardholders and non-card members.

• Advocated Design Thinking to executives and cross-functional partners through planning and facilitating workshops across multiple ecommerce initiatives. Challenged the Gap Inc. strategy of evaluating product size and fit by leading research, lean design experiments, and A/B tests. The tests saw an increase in RPV & NPS, and drove the brands’ new approach to Size Inclusivity.