# Nicole Landry > Product Design Director | Growth, Engagement & Retention | Commerce & Wellness | Ex-Dropbox | Mission-Driven Location: San Francisco Bay Area, United States Profile: https://flows.cv/nicolelandry I’m a Product Design leader with 20+ years of experience driving growth, engagement, and business impact in consumer-facing products. I lead multidisciplinary teams at the intersection of design, product strategy, and experimentation, helping organizations turn complex problems into clear, scalable solutions. My work spans growth, personalization, and platform experiences across companies like Gap Inc. and Dropbox. At Gap, I led loyalty and personalization initiatives across five brands, designing a unified rewards system that scaled across channels and audiences. At Dropbox, I led growth and retention strategy across acquisition, plan selection, and multi-product onboarding, helping customers discover and adopt the right solutions within a broader platform ecosystem. I’m known for bringing strategic clarity, strong cross-functional partnership, and a people-centered leadership approach. I focus on aligning teams around a clear vision, empowering them to make thoughtful decisions, and delivering measurable outcomes for both customers and the business. I’m also a certified yoga and mindfulness coach, which influences how I lead: grounded, intentional, and focused on helping people stretch into meaningful challenges and do their best work. San Francisco Bay Area nicole@nicolelandry.com www.nicolelandry.com ## Work Experience ### Director of Product Design @ MyFitnessPal Jan 2025 – Present Overseeing Growth and Core Product ### Director of Product Design: Growth @ Dropbox Jan 2022 – Jan 2023 • Led a 30-person Growth multi-disciplinary design team in developing and executing various initiatives that contributed to Dropbox’s 700 million subscribers and $2 billion in annual revenue. • Oversaw the strategic design for Dropbox's mid-horizon transition into a multi-product company, enabling customers to discover, purchase, and manage new products outside of file storage. • Created and led a senior team of design strategists in developing a comprehensive 18-month vision that clarified ambiguous goals. • Provided strategic direction for the multi-product expansion by defining Dropbox's new pricing, packaging, product architecture, and feature frameworks—essential components that laid the groundwork and established key guidelines for the company’s future expansion. • Up-leveled Growth designers' business acumen, decision-making, and cross-functional influence by introducing new standards in data-informed reasoning, proactive risk mitigation, and customer-focused ideation in roadmap planning. Defined EPD's user-centered standards in experimentation conception. • Fostered a high-impact and psychologically safe team culture with consistently increased internal satisfaction scores and only a single attrition over two and a half years. ### Sr. Product Design Manager, Growth [Acquisition, Subscription Conversion, Retention] @ Dropbox Jan 2020 – Jan 2022 | San Francisco Bay Area ### Director of UX: Ecommerce, App, Digital Innovation, Inspirational Shopping @ Gap Inc. Jan 2018 – Jan 2020 | San Francisco Bay Area • Recruited, hired, and managed the ecommerce product design team of 25, including Design ICs, a Content Strategist, Sr. Managers, and a Design Director for Gap Inc brands (Gap, Old Navy, Banana Republic, Athleta, and Hill City). Product areas included Browse, Buy, Fulfillment, Loyalty, iOS App, and Digital Innovation. • Defined the strategy of the customer’s shopping discovery experience through data-informed decision making, in partnership with product management and engineering. Led the redesign focused on Product and Category Pages, resulting in an increased RPV totaling $25 million. • Led UX strategy for a unified multi-brand loyalty experience across four Gap Inc. brands. Partnered with product, marketing, and loyalty leaders to design a Value Center for tracking points, tiers, and rewards, and to embed loyalty touchpoints across the end-to-end journey for both cardholders and non-card members. • Advocated Design Thinking to executives and cross-functional partners through planning and facilitating workshops across multiple ecommerce initiatives. Challenged the Gap Inc. strategy of evaluating product size and fit by leading research, lean design experiments, and A/B tests. The tests saw an increase in RPV & NPS, and drove the brands’ new approach to Size Inclusivity. ### Sr. Manager, UX Design: Ecommerce & Digital Innovation @ Gap Inc. Jan 2017 – Jan 2018 | San Francisco Bay Area ### Director of UX / Product Design @ Nicole Landry Consulting Jan 2013 – Jan 2016 | San Francisco Bay Area • Provided design strategy, research and direction of new product offerings and experiences for consumer-facing startups and brands. • Hired and led multi-disciplinary freelancers to provide a full-service product design offering including design, creative direction, research, content & product strategy, SEO, prototyping, and development. • Partial client list: ShopStyle, Primary, Google, Good Eggs, Giftly, Target, Zenefits, Shuddle, Path, First Republic Bank, Samsung, Jawbone. ### Director of UX @ Code and Theory Jan 2011 – Jan 2012 | San Francisco Bay Area • Led a team of 15 designers, strategists, and researchers across SF & NY offices. Shaped the UX discipline at the company by creating the team org structure, processes, and growth plans. • Directed innovative solutions focused on omnichannel ecommerce and entertainment. • Partial client list: Shopstyle, Comcast/Cox. ### UX/Product Design Instructor @ Academy of Art University Jan 2009 – Jan 2012 • Taught in-person and remote graduate UX classes. • Advised and mentored students who were completing their graduate MFA thesis projects. • Updated curriculum to include current UX methodology and professional practices. ### Sr. Interaction Designer @ R/GA Jan 2010 – Jan 2011 | San Francisco, California, United States • Interim design manager of 2 interaction designers • Designed for Nike Store, internal Nike applications, and mobile apps. • Explored digital strategy/future thinking for NIke+ initiatives. • Developed current and prospective client relationships. • Partial client list: Nike Commerce, Cole Haan, HP. ### Sr. Interaction Designer @ The Barbarian Group Jan 2008 – Jan 2010 • Designed and executed the experience design for a variety of ecommerce and entertainment solutions. • Managed interaction designers and interns. ## Education ### MFA in User Experience Design Academy of Art University ### BFA in Graphic Design/ Visual Communication University of Arizona ## Contact & Social - LinkedIn: https://linkedin.com/in/nicolelandry - Portfolio: http://www.nicolelandry.com/ --- Source: https://flows.cv/nicolelandry JSON Resume: https://flows.cv/nicolelandry/resume.json Last updated: 2026-04-13