• Designed the team’s visual identity and logo, establishing a cohesive brand system

• Leading end-to-end website design, translating team goals into clear user flows and information architecture

• Designed an informational, recruitment-focused experience to attract top engineering talent at UC Berkeley

• Redesigned the OEVP website to improve usability, clarity, and information hierarchy

• Refactored navigation and page structure to support key student and organizational needs

• Translated institutional goals into a clear, accessible web experience for a broad campus audience

• Contributed to brand development including logo, packaging, naming, and cohesive visual identity aligned with market positioning

• Led website UX improvements by mapping user journeys, optimizing navigation, and refining interaction flows

• Currently designing the end-to-end jewelry customization experience, focusing on clarity, usability, and conversion

• Developed the product’s brand identity informed by user needs and product goals

• Defined and designed core dashboard user flows based on task analysis and usability considerations

• Designed the marketing website to clearly communicate product value, prioritizing clarity and user comprehension