# Nicole Li

> Senior UX Designer | Creating Intuitive, Accessible & User-Centered Digital Experiences

Location: Burnaby, British Columbia, Canada
Profile: https://flows.cv/nicoleli

• Creative and agile UI/UX professional with 6+ years of experience in product design, motion graphics, user research and
front-end development. Working knowledge in start-ups and enterprise companies across diverse industries, including
Real Estate, Retail, Dealership, E-Commerce, Fintech, and Consulting Services.
• Well-versed in all UI/UX deliverables: market research/competitive analysis, A/B testing, usability test reports, sitemaps,
information architecture, user personas, flowcharts, user diagrams, wireframes, prototypes, etc.
• Technical competencies: Proficiency in UI/UX design toolkits (InVision, Figma, Sketch, Adobe Creative Suite: Adobe XD,
Photoshop, Illustration, InDesign, After Effects, Premiere). Highly familiar with front-end web development languages
(WordPress, Bootstrap, HTML, CSS, JavaScript, React.js, React Native, PHP).
• Exceptional interpersonal skills, working knowledge of the Product Development Cycle and Agile Project Management

## Work Experience
### Senior UX Designer @ Charitable Impact
Jan 2021 – Present | Vancouver, British Columbia, Canada

### Mentor @ FLUI Design Jam
Jan 2026 – Jan 2026 | Vancouver, British Columbia, Canada

### UX Designer @ Bravo Rewards
Jan 2024 – Jan 2024

### Visual Designer @ Fantuan
Jan 2020 – Jan 2021 | Burnaby, British Columbia, Canada
•	Created and optimized project-based visual graphics, motion graphics; translated ideas into premium visual designs for campaigns in liaison with the Social Media team, Products team and Developer team.
•	Designed videos, posters, flyers/brochures, banner Ads and other campaign promotional materials (Photoshop, Illustrator, After Effects) for digital acquisition across a variety of platforms: Facebook, Instagram, and YouTube. 
•	Worked closely with an international-based Developer team of 15 people, built and delivered web graphics.

### UI/UX designer @ British Columbia Institute of Technology
Jan 2020 – Jan 2020
•	Collaborated with Developers, UI/UX Designers, Project Manager and IT Support in an interactive project team of 8 people, responsible for the redesign of SaaS website: Careerbuild.
•	Conducted competitive market research, user research and UX analysis through surveys, feedback collection and focus group interviews; Created and refined the user persona for target customer market.
•	Derived wireframes, flowcharts, user journey maps, exported high-fidelity prototypes using Invision and Figma; Conducted usability design and user testings to produce iterated product solutions.
•	Involved in front-end development (React.js, React Native), coordinated and supported back-end Developers (PHP).

### UI/UX Designer @ Unknown
Jan 2019 – Jan 2020 | Vancouver, British Columbia, Canada
Partnered with companies for UI/UX deliverables:
•	Constructed full-cycle design for website and application platforms: visual outlook design (company logos, letterheads, stationeries, marketing materials and webpages), mockups and prototype production, and front-end development.

### Electrical Engineer @ State Grid Corporation of China
Jan 2016 – Jan 2017 | Jilin, China


## Education
### Digital Design and Development
British Columbia Institute of Technology

### Bachelor's degree in Electrical and Electronics Engineering
Northeast Electric Power University


## Contact & Social
- LinkedIn: https://linkedin.com/in/ling-li-nicole
- Portfolio: https://nicoleli.design

---
Source: https://flows.cv/nicoleli
JSON Resume: https://flows.cv/nicoleli/resume.json
Last updated: 2026-03-31