Lead end-to-end design for a 0→1 housing/fintech platform across core workflows and web surfaces.

• Translate complex domain logic into clear UX flows, states, and edge cases for build-ready handoff.

• Partner with CEO + engineering to scope, prioritize, and ship iterative releases.

• Designed investor-facing pitch materials to support fundraising and stakeholder alignment.

As-needed brand + web support for an early-stage data platform.

• Built narrative foundations; designed investor + customer decks to clarify positioning and product value.

• Created reusable templates + lightweight guidelines to keep outbound consistent.

• Supported web/marketing design as needed (layout, hierarchy, landing structure).

Focused on high-touch consults and in-store experience quality.

• Translate client needs into tailored routines through clear, sensory-led storytelling.

• Partner on floor strategy + visual merchandising to improve discovery and category mix.

• Only consultant in Northern California to finish “in the green” across core KPIs in 2025 (ATV, UPT, category mix, clienteling).

Product Designer on the Core squad; owned foundational surfaces in a multi-tenant community platform.

• Shipped “Make It Better,” an AI writing assistant—enabled by 96% of networks at launch.

• Led mobile onboarding / app entry redesign—improved sign-in success by 32%.

• Designed privacy-focused chat controls—used by 500k+ members; secured 2 Mighty Pro contracts.

Led a UX + visual refresh across key customer touchpoints, improving clarity and consistency. Improved email capture and landing flow performance, increasing email subscriptions by 30%.