# Nicole Macam

> Product Designer | 5 yrs UX for Early & Growth-Stage | Community, Social & Creator Platforms | Systems: Onboarding, AI, Permissions

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/nicolemacam

Hey there 👋🏼 I'm Nicole, a product designer who thinks in systems.

I have 5 years of experience designing platform-level UX for early and growth-stage startups, with my deepest work in community and social platforms. I've shipped across AI-assisted workflows, onboarding systems, permissions and governance, and the information architecture that holds complex products together.

I care about how products stay intuitive as they scale: mapping what exists, finding where things break, and designing the systems that make complexity feel simple.

Currently the founding designer at Series Homes. Previously at Mighty Networks.

## Work Experience
### Founding Product Design Lead @ Series Homes
Jan 2025 – Present
Lead end-to-end design for a 0→1 housing/fintech platform across core workflows and web surfaces.
• Translate complex domain logic into clear UX flows, states, and edge cases for build-ready handoff.
• Partner with CEO + engineering to scope, prioritize, and ship iterative releases.
• Designed investor-facing pitch materials to support fundraising and stakeholder alignment.

### Brand & Web Designer @ ExChao
Jan 2025 – Present
As-needed brand + web support for an early-stage data platform.
• Built narrative foundations; designed investor + customer decks to clarify positioning and product value.
• Created reusable templates + lightweight guidelines to keep outbound consistent.
• Supported web/marketing design as needed (layout, hierarchy, landing structure).

### Consultant @ Aesop
Jan 2024 – Present | San Francisco Bay Area
Focused on high-touch consults and in-store experience quality.
• Translate client needs into tailored routines through clear, sensory-led storytelling.
• Partner on floor strategy + visual merchandising to improve discovery and category mix.
• Only consultant in Northern California to finish “in the green” across core KPIs in 2025 (ATV, UPT, category mix, clienteling).

### Product Designer @ Mighty Networks
Jan 2021 – Jan 2024 | Palo Alto, California, United States
Product Designer on the Core squad; owned foundational surfaces in a multi-tenant community platform.
• Shipped “Make It Better,” an AI writing assistant—enabled by 96% of networks at launch.
• Led mobile onboarding / app entry redesign—improved sign-in success by 32%.
• Designed privacy-focused chat controls—used by 500k+ members; secured 2 Mighty Pro contracts.

### UX Designer @ Cosme Hunt
Jan 2021 – Jan 2021 | San Francisco Bay Area
Led a UX + visual refresh across key customer touchpoints, improving clarity and consistency. Improved email capture and landing flow performance, increasing email subscriptions by 30%.

### UX Designer @ Bridgit.io - The Internet of Ideas
Jan 2020 – Jan 2021 | San Francisco Bay Area
Designed core flows and UI patterns for an early-stage product, shipping foundational screens end-to-end. Built an initial component library/design system to improve reuse and UI consistency.

### Design Researcher @ UC Berkeley College of Environmental Design
Jan 2017 – Jan 2017 | Berkeley, California
Conducted qualitative research (interviews, focus groups, workshops) for a community-centered expansion project. Synthesized findings into themes and recommendations to inform design direction.


## Education
### Bachelor of Arts - BA in Architecture
University of California, Berkeley

### Bachelor of Arts - BA in Architecture
UC Berkeley College of Environmental Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/nicolemacam
- Website: https://mackem.webflow.io

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Source: https://flows.cv/nicolemacam
JSON Resume: https://flows.cv/nicolemacam/resume.json
Last updated: 2026-04-08