• Branded and designed a new product from scratch and launched it on iOS and Android, complete with promotional videos and graphics, in 6 months with a team of 7 people
• Designed for a monetization strategy that adapts to user behavior. Communicated those complex user flows to a half-remote team.
• Initiated an Android UI pattern library adopting Material Design
• Worked directly with Product Managers and Engineers to ideate, design, and deploy new features
• Created thoughtful narratives around new features and the product as a whole
• Built interactive prototypes and animations to validate design ideas and communicate motion
• Presented designs to executives and key stakeholders
• Ensured consistency by exercising best design practices and adhering to the brand identity
• Generated valuable product insight by conducting user research
• Translated user feedback, research, and business requirements into effective user interfaces
• Gave and received design feedback with fellow teammates