Led the design of integrated Field Operations product suites, streamlining workflows and improving efficiency for over 30,000 field service, construction and maintenance users.

Championed a unified product design strategy through close collaboration with business, product, engineering, and data science stakeholders, aligning priorities and outcome.

Led the end-to-end design of Fuel experience integration into eight Albertsons banner apps, driving $5.5M incremental revenue through increased adoption and loyalty.

Designed an AI-driven wayfinding framework that that streamlines product discovery in 2,200+ stores.

Spearheaded the design of a digital pre-order initiative, driving cross-functional discovery and delivering high-fidelity prototypes, an effort projected to unlock $100M in incremental revenue over three years.

Led the end-to-end design of TechMobile with a product team of 10 people, revamping a mobile tool that resulted in an increase in job completion rate for over 18,000 technicians.

Designed the Lead Management web app to boost inbound call sales, optimizing customer acquisition and retention strategies by effective personalization and quote sharing for over 20,000 agents.

Implemented a comprehensive UX strategy by identifying product vision, delivery milestones and roadblocks, ensuring partners from Product, Research, Content, and Engineering were well-supported.

Proactively identified and mitigated risks by addressing dependencies and roadblocks, planning effective workarounds to maintain project momentum.

Conducted qualitative and quantitative user research, including interviews and focus groups, to define problems and critical user journey.

Created and presented high-fidelity mockups, articulating design decisions to cross-functional teams.

Facilitated post-launch design enhancements through user feedback, resolving edge cases and technical gaps.

Redesigned the Asset Picker for 30 content authors as the only designer, cutting asset publishing time by 50%.

Led early concept development for web-based and mobile products by crafting user flows, defining new features, ideating, and creating high-fidelity visuals to align strategic goals with product managers and business stakeholders.

Created wireframes and high-fidelity prototypes for usability testings, validating design direction in agile sprints and preparing documentation for smooth developer handoff.

Developed deep understanding of fundamental visual design disciplines (hierarchy, grids, typography, iconography, color, composition, layout, etc.).

Presented key milestone deliverables and articulated design decisions to executive-level stakeholders and peers.

Collaborated with product managers, researchers, engineers, and other designers to define and implement solutions for the product requirements, visuals, and experience.

Redesigned the FreshFind website layout, increasing conversion rate by 3x in 6 months.

Managed a team of 5 designers, establishing internal processes and product roadmap to maximize scalability.

Conducted primary (user interviews, surveys, A/B testing, etc.) and secondary research, analyzing business problems, define requirements and provide solutions.

Created and maintained design systems, patterns, and libraries.

Provided design guidelines and detailed specifications with mockups to developers, ensuring pixel-perfect implementation.

Invited diverse points of view from peers and leadership to align design and implementation expectations within the project team.