# Nicole Yu > Product Design Lead Location: San Francisco, California, United States Profile: https://flows.cv/nicoleyu I am a Product Designer specializing in reimagining complex business processes and crafting high-impact and seamless digital solutions with exceptional user experience. With 7 years of experience, my expertise spans the entire product lifecycle, from leading discovery sessions and iterative prototyping to translating user needs and business goals into intuitive web, tablet, and mobile experiences for large corporations and startups. Skilled in stakeholder communication, I enjoy articulating design decisions and fostering collaboration across teams. I leverage my leadership, design strategy, and project management skills to ensure successful outcomes for my team. My management consulting background and work in cities such as San Francisco, Toronto, and Hong Kong contribute to a well-rounded perspective and an ability to adapt to various business and cultural contexts. Tools & Skills Highlights: Figma, Miro, Jira, User Experience Design, AI Design, User Interface Design, Usability Testing, UX Research, Design Strategy, Project Management, Stakeholder Management ## Work Experience ### Product Design Lead @ Spectrum Jan 2025 – Present | San Francisco Bay Area Led the design of integrated Field Operations product suites, streamlining workflows and improving efficiency for over 30,000 field service, construction and maintenance users. Championed a unified product design strategy through close collaboration with business, product, engineering, and data science stakeholders, aligning priorities and outcome. ### Senior Product Designer @ Albertsons Companies Jan 2024 – Jan 2025 | San Francisco Bay Area Led the end-to-end design of Fuel experience integration into eight Albertsons banner apps, driving $5.5M incremental revenue through increased adoption and loyalty. Designed an AI-driven wayfinding framework that that streamlines product discovery in 2,200+ stores. Spearheaded the design of a digital pre-order initiative, driving cross-functional discovery and delivering high-fidelity prototypes, an effort projected to unlock $100M in incremental revenue over three years. ### Senior Product Designer @ Spectrum Jan 2022 – Jan 2024 | San Francisco Bay Area Led the end-to-end design of TechMobile with a product team of 10 people, revamping a mobile tool that resulted in an increase in job completion rate for over 18,000 technicians. Designed the Lead Management web app to boost inbound call sales, optimizing customer acquisition and retention strategies by effective personalization and quote sharing for over 20,000 agents. Implemented a comprehensive UX strategy by identifying product vision, delivery milestones and roadblocks, ensuring partners from Product, Research, Content, and Engineering were well-supported. Proactively identified and mitigated risks by addressing dependencies and roadblocks, planning effective workarounds to maintain project momentum. Conducted qualitative and quantitative user research, including interviews and focus groups, to define problems and critical user journey. Created and presented high-fidelity mockups, articulating design decisions to cross-functional teams. Facilitated post-launch design enhancements through user feedback, resolving edge cases and technical gaps. ### Product Designer @ Loblaw Companies Limited Jan 2021 – Jan 2022 | Toronto, Ontario, Canada Redesigned the Asset Picker for 30 content authors as the only designer, cutting asset publishing time by 50%. Led early concept development for web-based and mobile products by crafting user flows, defining new features, ideating, and creating high-fidelity visuals to align strategic goals with product managers and business stakeholders. Created wireframes and high-fidelity prototypes for usability testings, validating design direction in agile sprints and preparing documentation for smooth developer handoff. Developed deep understanding of fundamental visual design disciplines (hierarchy, grids, typography, iconography, color, composition, layout, etc.). Presented key milestone deliverables and articulated design decisions to executive-level stakeholders and peers. Collaborated with product managers, researchers, engineers, and other designers to define and implement solutions for the product requirements, visuals, and experience. ### Product Designer @ FreshFind Jan 2021 – Jan 2021 | Toronto, Ontario, Canada Redesigned the FreshFind website layout, increasing conversion rate by 3x in 6 months. Managed a team of 5 designers, establishing internal processes and product roadmap to maximize scalability. Conducted primary (user interviews, surveys, A/B testing, etc.) and secondary research, analyzing business problems, define requirements and provide solutions. Created and maintained design systems, patterns, and libraries. Provided design guidelines and detailed specifications with mockups to developers, ensuring pixel-perfect implementation. Invited diverse points of view from peers and leadership to align design and implementation expectations within the project team. ### Product Designer @ Jan 2020 – Jan 2021 Provided product strategy and UX/UI design services for clients, as I pursued my Master of Infomation (User Experience Design) degree full-time: Skills For Change: Led the design of a web-based Employment Dashboard, optimizing the recruitment matching process and enhancing communication between employers, candidates, and organization staff. PickEasy: Revamped the "Search" and "Curated List" features on the mobile app to boost offer personalization and improve user engagement. ### Senior Business Analyst - Product Design Specialist @ Solux International Limited Jan 2020 – Jan 2020 | Hong Kong SAR Gathered functional requirements and revamped process maps, optimizing the end-to-end design of a licensing application platform for over 300 users at the largest financial regulatory body of Hong Kong. Served as the primary liaison between business users, UI/UX designers, software developers, and QA teams, ensuring clear communication and alignment across all stages of the product development cycle. Managed the project lifecycle by developing detailed financial plans and timelines, closely monitoring progress, and coordinating resources to ensure the project was delivered on time and within budget, achieving a 95% stakeholder satisfaction rate. Demonstrated the ability to understand complex business, design, and technical concepts, enabling sound judgment when faced with trade-offs. ### Business Analyst - Product Design Specialist @ Solux International Limited Jan 2018 – Jan 2020 ### Intern, Growth and Investment @ Vectr Ventures Jan 2018 – Jan 2018 | Hong Kong SAR Conducted market research and competitive analysis through analyzing technology news outlets including CB Insights, TechCrunch, and Pitchbook. Formulated business strategies for portfolio companies through data analysis and financial modeling. Supported due diligence through note-taking at founder’s calls. ### Intern, Business Analyst @ LKK Health Products Group Ltd. Jan 2017 – Jan 2017 | Hong Kong SAR Organized a global startup competition (Super Happiness Challenge) in San Francisco Bay Area with 528 submissions from 74 countries. Our project goal was to identify and fund startups that created positive social impacts with a sound business model. Supported content strategy and copywriting by working closely with the business and marketing teams. ## Education ### Master's degree in User Experience Design University of Toronto Jan 2020 – Jan 2022 ### Bachelor of Business Administration - BBA in Marketing / Global Creative Industries The University of Hong Kong ## Contact & Social - LinkedIn: https://www.linkedin.com/in/nicole-yst --- Source: https://flows.cv/nicoleyu JSON Resume: https://flows.cv/nicoleyu/resume.json Last updated: 2026-04-07