• Designed and optimized user flows, wireframes, and high-fidelity prototypes for TalkShopLive studio, a web and mobile live streaming app, enhancing seller efficiency, improving usability and accessibility.

• Optimized Search and Checkout experiences using data-driven design, reducing drop-offs by 40% and enhancing content discovery.

• Contributed to a scalable design system creating reusable components to support brand consistency and reusability, leading to product growth and team efficiency.

• Led the end-to-end concept and design of user journeys for one-of-a-kind Shoppable Instagram Simulcast feature and short-form shoppable vertical video, increasing sales by 20% and engagement by 50%.

• Designed and prototyped a 5G asset management dashboard for the Network as Code developer platform, enabling developers and enterprises to efficiently track and manage 5G Network APIs.

• Improved dashboard usability and functionality through continuous iteration, resulting in a 30% increase in user satisfaction.

• Collaborated with cross-functional teams to deliver EdTech projects for US Navy, US Air Force, Baobab and ASU Online.

• Optimized onboarding experience flow for MACS Accelerator (AI-powered platform to empower students to excel in STEM subjects using adaptive and personalized learning and assessment tools), which led to reduction in customer support queries by 35%.