# Nida Shah

> Product Designer @ Intuit | ex- Nokia | MS HCI

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/nida

Engineer turned Product Designer with a passion for crafting customer-centric, data-driven experiences for B2B and B2C enterprises. I solve complex problems through systems thinking and delivering intuitive, goal-oriented solutions.

Currently, I am a Product Designer at Intuit.

My previous experience spans impactful projects at TalkShopLive, Nokia, Nationwide Insurance, EdPlus, and Exponentia.ai, where I consistently delivered user-centered designs that aligned with business objectives and user needs.

Let’s connect to discuss how I can help you create innovative, intuitive design solutions that create value for both users and stakeholders.

## Work Experience
### Product Designer @ Intuit
Jan 2025 – Present | Mountain View, California, United States

### Product Designer @ talkshoplive®
Jan 2023 – Jan 2025 | United States
• Designed and optimized user flows, wireframes, and high-fidelity prototypes for TalkShopLive studio, a web and mobile live streaming app, enhancing seller efficiency, improving usability and accessibility.

• Optimized Search and Checkout experiences using data-driven design, reducing drop-offs by 40% and enhancing content discovery.

• Contributed to a scalable design system creating reusable components to support brand consistency and reusability, leading to product growth and team efficiency.

• Led the end-to-end concept and design of user journeys for one-of-a-kind Shoppable Instagram Simulcast feature and short-form shoppable vertical video, increasing sales by 20% and engagement by 50%.

### UX Designer @ OPENLANE
Jan 2023 – Jan 2023 | Arizona, United States

### UX Designer @ Nokia
Jan 2023 – Jan 2023 | Texas, United States
• Designed and prototyped a 5G asset management dashboard for the Network as Code developer platform, enabling developers and enterprises to efficiently track and manage 5G Network APIs.

• Improved dashboard usability and functionality through continuous iteration, resulting in a 30% increase in user satisfaction.

### UX Design Assistant @ EdPlus at Arizona State University
Jan 2021 – Jan 2023 | Scottsdale, Arizona, United States
• Collaborated with cross-functional teams to deliver EdTech projects for US Navy, US Air Force, Baobab and ASU Online.
• Optimized onboarding experience flow for MACS Accelerator (AI-powered platform to empower students to excel in STEM subjects using adaptive and personalized learning and assessment tools), which led to reduction in customer support queries by 35%.

### UX Designer @ Nationwide
Jan 2022 – Jan 2022
• Revamped HomeSpring with research data, creating high-fidelity concepts using data-driven design, to provide a personalized experience for first-time homeowners guiding them in home improvement journeys.
• Conducted ~10 usability testing sessions to gather user feedback for HomeSpring, leading to a significant increase in user satisfaction.
• Ensured Nationwide’s voice chatbot met WCAG guidelines , improving accessibility for over 1 million users.

### Product Designer @ Exponentia.ai
Jan 2019 – Jan 2021 | Mumbai Area, India
• Conceptualized a language translation module for Asia Pacific chatbots to make conversational AI culturally and linguistically tailored, reducing bounce rate by 55%.
• Designed an enterprise-grade B2B SaaS platform for customizable chatbots and live chat support, boosting client engagement and increasing B2B clientele by ~60%.


## Education
### Master of Science - MS in Human Computer Interaction
Arizona State University

### Bachelor of Technology - BTech in Information Technology
KJ Somaiya College of Engineering, Vidyavihar


## Contact & Social
- LinkedIn: https://linkedin.com/in/nidashah14
- Portfolio: https://nidashah.framer.website/

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Source: https://flows.cv/nida
JSON Resume: https://flows.cv/nida/resume.json
Last updated: 2026-04-13