• Lead product photography and post-production editing (RAW format) using Adobe Camera Raw, including shadow removal, glare correction, color balancing, and web optimization.

• Produced AI-generated product photography and lifestyle visuals to support digital campaigns and marketing assets.

• Upgraded website product visuals by replacing low-resolution images with high-quality, conversion-focused assets.

• Designed premium e-commerce hero banners aligned with brand aesthetics and optimized for performance across web and paid media.

• Wrote and refined press releases in compliance with editorial guidelines (EIN Presswire), including headlines, product benefits, and ingredient positioning.

• Identified and removed duplicate Meta pixels to ensure accurate performance tracking and clean data reporting.

• Developed strategic understanding of Ads Manager optimization, including conversion versus traffic objectives, product sets, auction system dynamics, and event prioritization.

• Created SEO-friendly image file names, alt texts, and product captions to improve search visibility and accessibility.

• Owned end-to-end product design for an interactive museum application, from UX flows and interaction logic to UI and public launch.

• Designed onboarding and exhibit interaction patterns for first-time, walk-up users, prioritizing clarity and accessibility.

• Translated complex sustainability concepts into clear, engaging digital experiences using high-fidelity Figma prototypes.

• Collaborated with stakeholders to evaluate constraints and iterate on content, interaction logic, and educational goals.

• Shipped a production-ready web experience used in a real-world public environment.

• Designed and improved internal and public-facing digital products with a focus on usability, accessibility, and information architecture.

• Redesigned core website flows and navigation systems to reduce friction and improve task completion.

• Defined user flows, UI components, and layout systems within CMS and platform constraints.

• Collaborated cross-functionally and iterated on solutions based on feedback and real-world constraints.

• Designed user-facing digital experiences across web and social platforms to improve clarity and engagement.

• Led projects from concept through delivery, balancing user needs, storytelling, and platform constraints.

• Worked with cross-functional teams to refine design direction and ensure consistency.

• Designed and launched a WordPress website with a clear information hierarchy and responsive layout.

• Created UI and visual assets aligned with brand identity to support digital campaigns.