Experience
2026 — Now
2026 — Now
San Francisco, CA
• Lead product photography and post-production editing (RAW format) using Adobe Camera Raw, including shadow removal, glare correction, color balancing, and web optimization.
• Produced AI-generated product photography and lifestyle visuals to support digital campaigns and marketing assets.
• Upgraded website product visuals by replacing low-resolution images with high-quality, conversion-focused assets.
• Designed premium e-commerce hero banners aligned with brand aesthetics and optimized for performance across web and paid media.
• Wrote and refined press releases in compliance with editorial guidelines (EIN Presswire), including headlines, product benefits, and ingredient positioning.
• Identified and removed duplicate Meta pixels to ensure accurate performance tracking and clean data reporting.
• Developed strategic understanding of Ads Manager optimization, including conversion versus traffic objectives, product sets, auction system dynamics, and event prioritization.
• Created SEO-friendly image file names, alt texts, and product captions to improve search visibility and accessibility.
2025 — 2025
2025 — 2025
San Mateo County, California, United States
• Owned end-to-end product design for an interactive museum application, from UX flows and interaction logic to UI and public launch.
• Designed onboarding and exhibit interaction patterns for first-time, walk-up users, prioritizing clarity and accessibility.
• Translated complex sustainability concepts into clear, engaging digital experiences using high-fidelity Figma prototypes.
• Collaborated with stakeholders to evaluate constraints and iterate on content, interaction logic, and educational goals.
• Shipped a production-ready web experience used in a real-world public environment.
2024 — 2025
San Mateo County, California, United States
• Designed and improved internal and public-facing digital products with a focus on usability, accessibility, and information architecture.
• Redesigned core website flows and navigation systems to reduce friction and improve task completion.
• Defined user flows, UI components, and layout systems within CMS and platform constraints.
• Collaborated cross-functionally and iterated on solutions based on feedback and real-world constraints.
2024 — 2024
2024 — 2024
San Jose, California, United States
• Designed user-facing digital experiences across web and social platforms to improve clarity and engagement.
• Led projects from concept through delivery, balancing user needs, storytelling, and platform constraints.
• Worked with cross-functional teams to refine design direction and ensure consistency.
2023 — 2023
2023 — 2023
Burlingame, California, United States
• Designed and launched a WordPress website with a clear information hierarchy and responsive layout.
• Created UI and visual assets aligned with brand identity to support digital campaigns.
Education
College of San Mateo