# Nida Apa

> Digital Marketing Specialist | Product Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/nidaapa

I am a Product Designer and Digital Marketing Specialist focused on creating intuitive, high-performing digital experiences. My product design skills directly support my marketing work, helping me think through user behavior, improve website experiences, and create visuals and content that feel clear, engaging, and easy to understand.

In my current role at Zion Health, I work on AI visuals, product photography, and ongoing website improvements while supporting marketing efforts across different channels. My background allows me to connect design decisions with business goals, and I enjoy refining user journeys and building experiences that actually work for people.

## Work Experience
### Digital Marketing Specialist @ Zion Health
Jan 2026 – Present | San Francisco, CA
• Lead product photography and post-production editing (RAW format) using Adobe Camera Raw, including shadow removal, glare correction, color balancing, and web optimization.
• Produced AI-generated product photography and lifestyle visuals to support digital campaigns and marketing assets.
• Upgraded website product visuals by replacing low-resolution images with high-quality, conversion-focused assets.
• Designed premium e-commerce hero banners aligned with brand aesthetics and optimized for performance across web and paid media.
• Wrote and refined press releases in compliance with editorial guidelines (EIN Presswire), including headlines, product benefits, and ingredient positioning.
• Identified and removed duplicate Meta pixels to ensure accurate performance tracking and clean data reporting.
• Developed strategic understanding of Ads Manager optimization, including conversion versus traffic objectives, product sets, auction system dynamics, and event prioritization.
• Created SEO-friendly image file names, alt texts, and product captions to improve search visibility and accessibility.

### Product Designer @ Peninsula Clean Energy
Jan 2025 – Jan 2025 | San Mateo County, California, United States
• Owned end-to-end product design for an interactive museum application, from UX flows and interaction logic to UI and public launch.
• Designed onboarding and exhibit interaction patterns for first-time, walk-up users, prioritizing clarity and accessibility.
• Translated complex sustainability concepts into clear, engaging digital experiences using high-fidelity Figma prototypes.
• Collaborated with stakeholders to evaluate constraints and iterate on content, interaction logic, and educational goals.
• Shipped a production-ready web experience used in a real-world public environment.

### Product Designer @ Cañada College & Menlo Studio
Jan 2024 – Jan 2025 | San Mateo County, California, United States
• Designed and improved internal and public-facing digital products with a focus on usability, accessibility, and information architecture.
• Redesigned core website flows and navigation systems to reduce friction and improve task completion.
• Defined user flows, UI components, and layout systems within CMS and platform constraints.
• Collaborated cross-functionally and iterated on solutions based on feedback and real-world constraints.

### Product Designer @ CreaTV San Jose
Jan 2024 – Jan 2024 | San Jose, California, United States
• Designed user-facing digital experiences across web and social platforms to improve clarity and engagement.
• Led projects from concept through delivery, balancing user needs, storytelling, and platform constraints.
• Worked with cross-functional teams to refine design direction and ensure consistency.

### Product Designer @ Event Compression Group
Jan 2023 – Jan 2023 | Burlingame, California, United States
• Designed and launched a WordPress website with a clear information hierarchy and responsive layout.
• Created UI and visual assets aligned with brand identity to support digital campaigns.


## Education
### AS Film in Television and Digital Media | Certificate in Mobile App and Web Design
College of San Mateo


## Contact & Social
- LinkedIn: https://linkedin.com/in/nida-apa
- Portfolio: https://nidaapa.com

---
Source: https://flows.cv/nidaapa
JSON Resume: https://flows.cv/nidaapa/resume.json
Last updated: 2026-04-13