● Lead the team of Spike Analysis and supervised juniors. Spike Analysis attributes the sudden spikes in website visit data of a brand to the ads watched of the brand before a spike occurred. Spark, Elasticsearch and NodeJS were used.
● Worked on a Movie & TV Show search, which supported popularity, typing mistakes and searches as you type using Elasticsearch (a real-time search engine). Built the Web APIs in NodeJS. It was primarily used by AOSP-based-TVOS.
● Worked on a differentiating and competitive feature, Creative Resonance, of our Ad Insights product, which tells how much a user is resonating with an ad by measuring how regularly they watched the ad. Used Elasticsearch to store the data and NodeJS for the APIs. Extensively used Apache Spark to do the analytics on the Ad viewership Big Data.
● Suggested a visual way to split the Creative Resonance, by network or show watched during the ad, daypart, etc., to find the networks, shows or dayparts causing higher resonance, which was put in production.
● Contributed to the TV-Guide team, by building Web APIs in NodeJS which served Program Airings, TV Stations, etc., data of any dates in seconds from an Elasticsearch database of 2 years’ worth data.