San Jose, California, United States
Designed and delivered end-to-end user experiences for industry-leading clients in the finance, insurance, and education sectors, translating complex business requirements into targeted digital solutions.
Leading Private University | Admissions Process Acceleration
• Addressed a major operational bottleneck for admissions counselors by designing an application that automated the manual, time-consuming process of evaluating student transfer credits.
• The new tool increased counselor productivity by a measured 60%, allowing them to process an average of 25 applications per day (up from 16) and significantly accelerating the admissions timeline.
Prominent Home Insurance Company | Website Redesign & Contract Award
• Secured a major contract with a $600M insurance provider by designing the pivotal proof-of-concept for a competitive RFP, showcasing a bold vision that aligned with the client's key initiative to reach a $1B valuation.
• Led the end-to-end design of over 40 pages, building a scalable component library with 30+ reusable components, collaborating on developer handoff, and conducting design QA.
Top-Tier Global Bank | Loan Application Experience Optimization
• Streamlined a complex, 11-screen mobile loan application feature that was causing high user abandonment rates due to a lengthy and unintuitive workflow.
• As the sole designer, I reduced the workflow to just 7 screens, redesigned tedious inputs with more efficient components (e.g., sliders vs. dropdowns), and introduced motivational animations, projecting a 40% reduction in loan application completion time.
Global Payment Solutions Provider | CSR Reporting Platform
• Led the UX/UI design of a unified CSR platform that solved critical data fragmentation across 8 global departments, delivering core artifacts like information architecture, user flows, and wireframes.
• Delivered a high-fidelity prototype providing teams with standardized metric tracking and leadership with a strategic insights dashboard.
