Hands-on technology leader with a strong track record of building high-performing, scalable solutions. I thrive on challenging myself to define—and sometimes redefine—technology strategies, ensuring seamless execution that drives meaningful business transformation.
Experience
2019 — Now
2019 — Now
San Francisco Bay Area
• Drove 40–50% YoY revenue growth from top retailers, advancing Pinterest’s lower-funnel ads strategy and strengthening long-term advertiser partnerships.
• Led the Top Retailers workstream, collaborating closely with retailers’ product and engineering teams to launch high-impact solutions:
• Creative Catalog – enabled ingestion of influencer and lifestyle content at scale for ad campaigns.
• SKU-level Bidding – provided SEM advertisers with granular bid controls at the SKU level, improving efficiency and driving incremental spend.
• Architected Pinterest’s Commerce Platform framework, reducing integration effort by 60% and enabling seamless onboarding of partners such as WooCommerce, Adobe, Salesforce and VTEX. This framework accelerated SMB advertiser adoption and contributed to ~$50M in annual incremental revenue.
• Contributed to the early design and development of advertiser-facing products such as Business Manager and Campaign Recommendations, improving advertiser experience and adoption.
• Enhanced the Pinterest Ads Manager platform by introducing continuous deployment pipelines, pre-commit integration testing, and reliability improvements, significantly increasing developer velocity while improving uptime and stability.
2017 — 2019
2017 — 2019
San Francisco, California
• Led an ads-focused engineering team delivering features that increased advertising revenue by 30%, directly impacting PlayStation Network’s monetization.
• Architected and implemented the Krux DMP integration, unlocking PlayStation’s rich first-party user data for advanced audience targeting and cross-platform campaign measurement on partners such as Google and Facebook.
• Designed and built conversion attribution infrastructure for in-network advertising, improving advertiser insights and campaign effectiveness.
• Modernized the PlayStation Search Platform, including Friend Search and Personalized Search, enhancing discoverability and user engagement for millions of players.
2012 — 2017
2012 — 2017
Emeryville, CA
• Transformed the loss-making Performance Advertising business into a profitable division bringing $100 million annual revenue within 3 years.
• Spearheaded a new strategic direction by rolling out an unprecedented, real-time bidding (RTB) solution for Tribalfusion (Exponential’s performance advertising division) leading to double digit growth and upturning the company’s profits.
• Led the RTB integration with twelve exchanges / SSPs increasing the profitability of the product manifold.
• Designed and coordinated customer adaptation of Exponential's cross device solution and Snackbar product in Appsnack (Exponential’s mobile advertising division)
• Partnered with CEO and creative director to invent two new products – Glow and Illuminate in FireFlyVideo advertising division (patent application filed in US)
• Developed prototype version of flash CS6 to html5 platform in Appsnack (Exponential’s mobile advertising division). CS6 based platform helped in speed up and scaling of mobile creative development.
• Participated in the design of new features in Techbargain’s application – online shopping portal
2009 — 2011
Noida, India
• Managed an engineering org for reporting platform, analytics platform and core technologies.
• Scaled contextual engine to crawl, process and persist 300 million page url results.
• Partnered with CEO and CTO to develop audience insights analytics application – DeepDive.
2007 — 2009
2007 — 2009
Noida, India
• Added new features and enhancements in Echotopic product bringing in revenue of over $12 million in the first year.
• Personal and professional development of over 20 engineers.
• Developed the contextual engine and page safety engine as part of Exponential advertising intelligence platform.
• Actively involved in hiring and training of engineering teams
Education
Indian Institute of Technology, Roorkee
B Tech
DAV Public School