• Drove 40–50% YoY revenue growth from top retailers, advancing Pinterest’s lower-funnel ads strategy and strengthening long-term advertiser partnerships.

• Led the Top Retailers workstream, collaborating closely with retailers’ product and engineering teams to launch high-impact solutions:

• Creative Catalog – enabled ingestion of influencer and lifestyle content at scale for ad campaigns.

• SKU-level Bidding – provided SEM advertisers with granular bid controls at the SKU level, improving efficiency and driving incremental spend.

• Architected Pinterest’s Commerce Platform framework, reducing integration effort by 60% and enabling seamless onboarding of partners such as WooCommerce, Adobe, Salesforce and VTEX. This framework accelerated SMB advertiser adoption and contributed to ~$50M in annual incremental revenue.

• Contributed to the early design and development of advertiser-facing products such as Business Manager and Campaign Recommendations, improving advertiser experience and adoption.

• Enhanced the Pinterest Ads Manager platform by introducing continuous deployment pipelines, pre-commit integration testing, and reliability improvements, significantly increasing developer velocity while improving uptime and stability.

• Led an ads-focused engineering team delivering features that increased advertising revenue by 30%, directly impacting PlayStation Network’s monetization.

• Architected and implemented the Krux DMP integration, unlocking PlayStation’s rich first-party user data for advanced audience targeting and cross-platform campaign measurement on partners such as Google and Facebook.

• Designed and built conversion attribution infrastructure for in-network advertising, improving advertiser insights and campaign effectiveness.

• Modernized the PlayStation Search Platform, including Friend Search and Personalized Search, enhancing discoverability and user engagement for millions of players.

• Transformed the loss-making Performance Advertising business into a profitable division bringing $100 million annual revenue within 3 years.

• Spearheaded a new strategic direction by rolling out an unprecedented, real-time bidding (RTB) solution for Tribalfusion (Exponential’s performance advertising division) leading to double digit growth and upturning the company’s profits.

• Led the RTB integration with twelve exchanges / SSPs increasing the profitability of the product manifold.

• Designed and coordinated customer adaptation of Exponential's cross device solution and Snackbar product in Appsnack (Exponential’s mobile advertising division)

• Partnered with CEO and creative director to invent two new products – Glow and Illuminate in FireFlyVideo advertising division (patent application filed in US)

• Developed prototype version of flash CS6 to html5 platform in Appsnack (Exponential’s mobile advertising division). CS6 based platform helped in speed up and scaling of mobile creative development.

• Participated in the design of new features in Techbargain’s application – online shopping portal

• Managed an engineering org for reporting platform, analytics platform and core technologies.

• Scaled contextual engine to crawl, process and persist 300 million page url results.

• Partnered with CEO and CTO to develop audience insights analytics application – DeepDive.

• Added new features and enhancements in Echotopic product bringing in revenue of over $12 million in the first year.

• Personal and professional development of over 20 engineers.

• Developed the contextual engine and page safety engine as part of Exponential advertising intelligence platform.

• Actively involved in hiring and training of engineering teams