# Niket Arora > Software Engineer at Pinterest Location: San Francisco, California, United States Profile: https://flows.cv/niketarora Hands-on technology leader with a strong track record of building high-performing, scalable solutions. I thrive on challenging myself to define—and sometimes redefine—technology strategies, ensuring seamless execution that drives meaningful business transformation. To highlight some of my professional achievements: • Over 20 years of experience in online advertising platforms and frameworks, with 15+ years in technical and strategic leadership roles. • US Patent filed for “Presentation of Engagement Based Video Advertisement” (https://patents.justia.com/patent/20140337147) • Co-inventor of Exponential’s Firefly Glow/Illuminate product which doubled the average engagement rates for campaigns. • Founding member of the engineering team for the inception of Exponential’s India Development Center. • Deep, hands-on expertise across all aspects of ad-serving platforms and technologies, including walled gardens, contextual advertising, video advertising, behavioral targeting, real-time bidding, and mobile advertising. • Proven track record of driving technical solutions and leading multi-site teams across global locations. • Actively engaged hands-on development leader, participating in code reviews and technical mentoring. Specialties: Technologies: Core Java, Low latency systems, Google Cloud platform . Ad Industry : Cross device Targeting, Realtime Bidding, Contextual Advertising, Localized Advertising, Video Ads, Rich Media Ads ## Work Experience ### Principal Software Engineer @ Pinterest Jan 2019 – Present | San Francisco Bay Area • Drove 40–50% YoY revenue growth from top retailers, advancing Pinterest’s lower-funnel ads strategy and strengthening long-term advertiser partnerships. • Led the Top Retailers workstream, collaborating closely with retailers’ product and engineering teams to launch high-impact solutions: - Creative Catalog – enabled ingestion of influencer and lifestyle content at scale for ad campaigns. - SKU-level Bidding – provided SEM advertisers with granular bid controls at the SKU level, improving efficiency and driving incremental spend. • Architected Pinterest’s Commerce Platform framework, reducing integration effort by 60% and enabling seamless onboarding of partners such as WooCommerce, Adobe, Salesforce and VTEX. This framework accelerated SMB advertiser adoption and contributed to ~$50M in annual incremental revenue. • Contributed to the early design and development of advertiser-facing products such as Business Manager and Campaign Recommendations, improving advertiser experience and adoption. • Enhanced the Pinterest Ads Manager platform by introducing continuous deployment pipelines, pre-commit integration testing, and reliability improvements, significantly increasing developer velocity while improving uptime and stability. ### Staff Software Engineer @ PlayStation Jan 2017 – Jan 2019 | San Francisco, California • Led an ads-focused engineering team delivering features that increased advertising revenue by 30%, directly impacting PlayStation Network’s monetization. • Architected and implemented the Krux DMP integration, unlocking PlayStation’s rich first-party user data for advanced audience targeting and cross-platform campaign measurement on partners such as Google and Facebook. • Designed and built conversion attribution infrastructure for in-network advertising, improving advertiser insights and campaign effectiveness. • Modernized the PlayStation Search Platform, including Friend Search and Personalized Search, enhancing discoverability and user engagement for millions of players. ### Chief Software Architect @ Exponential Jan 2012 – Jan 2017 | Emeryville, CA • Transformed the loss-making Performance Advertising business into a profitable division bringing $100 million annual revenue within 3 years. • Spearheaded a new strategic direction by rolling out an unprecedented, real-time bidding (RTB) solution for Tribalfusion (Exponential’s performance advertising division) leading to double digit growth and upturning the company’s profits. • Led the RTB integration with twelve exchanges / SSPs increasing the profitability of the product manifold. • Designed and coordinated customer adaptation of Exponential's cross device solution and Snackbar product in Appsnack (Exponential’s mobile advertising division) • Partnered with CEO and creative director to invent two new products – Glow and Illuminate in FireFlyVideo advertising division (patent application filed in US) • Developed prototype version of flash CS6 to html5 platform in Appsnack (Exponential’s mobile advertising division). CS6 based platform helped in speed up and scaling of mobile creative development. • Participated in the design of new features in Techbargain’s application – online shopping portal ### Director - Software Architecture & Core Technologies @ Exponential Jan 2009 – Jan 2011 | Noida, India • Managed an engineering org for reporting platform, analytics platform and core technologies. • Scaled contextual engine to crawl, process and persist 300 million page url results. • Partnered with CEO and CTO to develop audience insights analytics application – DeepDive. ### Engineering Manager @ Exponential Jan 2007 – Jan 2009 | Noida, India • Added new features and enhancements in Echotopic product bringing in revenue of over $12 million in the first year. • Personal and professional development of over 20 engineers. • Developed the contextual engine and page safety engine as part of Exponential advertising intelligence platform. • Actively involved in hiring and training of engineering teams ### Architect @ Exponential Jan 2006 – Jan 2007 | Noida, India • Co-developed contextual in-text ad serving engine with the CTO • Design and develop complete Adserving system – Adserving engine, advertiser / publisher web interface, reporting, monitoring systems, for Echotopic product. • Actively involved in hiring and training of engineering teams. ### Software Developer @ Exponential Jan 2005 – Jan 2006 | Noida, India • Worked in a team to develop MetroTip Self Service Application. ### Software Developer @ Globallogic (formerly Induslogic) Jan 2003 – Jan 2005 | Noida, India • Worked in team for US based clients – NorthStar and Enginea • Developed web applications in Java/J2EE technologies ## Education ### B Tech in E & C Indian Institute of Technology, Roorkee ### DAV Public School ## Contact & Social - LinkedIn: https://linkedin.com/in/niket-arora-7477462 --- Source: https://flows.cv/niketarora JSON Resume: https://flows.cv/niketarora/resume.json Last updated: 2026-04-12