Designer at Adobe, driving product-led growth initiatives like engagement and monetization for Acrobat. I keep a systems-based approach to design with a strong focus on research and accessibility, all while collaborating on the product roadmap and strategy with cross-functional partners.

2026 — NowAdobeSenior Product Designer

2026 — Now

New York, United States

2022 — 2026AdobeUser Experience Designer III

2022 — 2026

New York, United States

Product Led Growth(PLG) - Monetization and Engagement for Acrobat web

2021 — 2021Viasat Inc.Product Designer

2021 — 2021

New York, United States

Improved the design of the add-ons services page in the Buy Viasat (Internet E-commerce) flow to uplift the sale. Organized unmoderated testing sessions on 10+ participants to validate new designs.

Supported the BEAM design system with research, new patterns and documentation.

2019 — 2020Landmark GroupSenior User Experience Designer

2019 — 2020

Dubai, United Arab Emirates

Led design for stylishop.com, a fast-fashion E-commerce platform for Saudi Arabia, UAE, Kuwait etc. Achieved 100k+ downloads, 3000 daily orders and an average cart size of 250 AED in 8 months.

Conducted a UX audit of the previous app and analyzed the behaviour of online fashion buyers (qualitative study) through 18 focused group discussions with 111 people in Saudi Arabia & UAE.

Redesigned the new app, which increased customer acquisition by 29%. Created the design system to build a Progressive Web App and internal platforms for visual merchandising & inventory.

2018 — 2019RoundGlassDesign Associate

2018 — 2019

Gurgaon, India

Redesigned version 2.0 of the Collective platform after conducting usability testing with a Minimum Viable Product in the market.

Prototyped and tested new features/concepts to expand the current product offering. Coordinated with stakeholders to plan, track and deliver on the project timelines using agile scrum methodology.

Created a web design language system for all the websites of RoundGlass. Registered 34% increment in visitor traffic.

Education

School of Visual Arts

Master of Fine Arts - MFA

Delhi Technological University (Formerly DCE)

Experience+

Education

Master of Fine Arts - MFA

Bachelor of Technology - BTech