Product Designer at Motive. Driving Impact through Thoughtful Design. Prev @ Gojek @Jupiter
With 6+ years of experience across fintech, mobility, and e-commerce, I bring a sharp product mindset, user-centric design approach, and a knack for aligning cross-functional teams toward outcomes that matter. I care deeply about crafting intuitive experiences that solve real problems and foster business growth.
Designing experiences across web (primarily) and mobile products for customers responsible for ensuring safety of drivers involved in fleet operations.
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Leading design efforts across Collision, Speeding, Coaching, and AI platform pods in Safety product.
Spearheaded the design of user-centric solutions for the Banking and Payments team, fostering increased retention on the Jupiter platform
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Partnered with the Growth & Marketing teams to enhance user activation for key products like UPI, bank transfers, bills, deposits, and debit cards
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Conducted over 20 experiments while championing user-centric design principles
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Facilitated stakeholder alignment through engaging brainstorming workshops
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Mentored and managed Junior Product Designers, fostering their professional development
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Led the creation and implementation of design team processes, including reviews, retrospectives, and other cultural initiatives to promote a positive and productive team environment.
Led the design of a critical organization-wide project, facilitating account linking for over 3 million Gojek and Tokopedia users
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Spearheaded the creation of a long-term vision and strategic roadmap for the new Search platform, breaking it down into actionable projects
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Led design initiatives to enhance app security and reduce p95 login time by implementing diverse login methods like Magic Links, Device-based login, Missed call and Silent login
Notable projects include:
1. Project Pemuda: led the design experience of helping users connect both their Gojek and Tokopedia account after Gojek- Tokopedia merger that led to linking of over 3M accounts. Collaborated with teams across two org to influence design strategy across the two apps.
2. Search vision: Spearheaded the creation of a long-term vision and strategic roadmap for the new Search platform, breaking it down into actionable projects
3. Alternate login methods: Improved account security and safety perception by experimenting with multiple login methods.
4. Account recovery: led the design for the feature to help user recover their account in case they loose access to their phone numbers that resulted in reduction of CCU tickets by 38%.
Designed engaging chat experiences within the Gojek app, facilitating seamless connections between users, merchants, and drivers
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Increased in-app ticket contribution by 11% (from 57% to 68%) by designing a user-friendly help chatbot for Gojek.
Notable projects include:
1. Smart messages: Reduced the typing effort of customers interacting with drivers to coordinate bookings
2. Gojek official bot: Defined the chat bot for making important business communication more humane and effective with the help of chat bot. We were able to achieve consistent response rate of 5-8% (as compared to 3% as of existing channels)
3. Gojek help bot: Defined the framework for helpbot to help resolve customer queries by agents via chat
