• As a founding product designer of this early stage Ed-tech startup I played a key role in brainstorming overall UX flow of the app, and the overall design themes for the app along with the co-founders and developers. I redesigned the entire UX flow, UI content, and a wireframe of each page for the app on both website and mobile versions.

• I made high fidelity UI designs and UX flow of the entire app, including all the key design/artwork, images that will be included in the website.

• As the UI/UX lead I am responsible for designing new UI/UX for various sections and pages for the app. This includes designing user experience flows, landing pages, design/artwork of several components of the app such as login screens, lesson pages, user profile section etc.

• I also provided different Font types that go with the UI design. I suggested changes for UX flow, UI design and fonts which was much needed for different sections of the app, to enhance user experience.

• Created all UI related design/artwork and helped with creation of the app’s 3D mascot figure.

• Revamping the UI/UX, visual design, branding and design consistency of ExplorrMath’s (EdTech startup) entire website and app.

• Collaborate closely with developers and stakeholders to align designs with technical feasibility and business goals.

• Single-handedly delivering final, production-ready UI designs for implemention and shipped as the final product.

UX/UI Prototyping Intern (Volunteer)

• Defining user journeys, strategy, and recommendations for features and enhancements to various client projects.

• Perform user research, heuristic evaluations, and competitive analysis while collaborating on developing information architecture, user-interviews and designing data-driven dashboards to track KPIs for users and clients and optimize user engagement.

• Primary work involved user research, wireframing, designing, usability testing, etc.–created new features from 0 to 1.

• Partnered with product managers, designers to redesign the reward system of the eco-gaming app.

• Redesigned Tanbii's Eco-Game (mobile game app) reward section, mainly - coupons, discounts and carbon-tracking Ul to boost user engagement, optimize user motivation and increasing user engagement by 20% and optimizing retention.

• Conducted market research and developed seamless, non- intrusive ad triggers within the app to enhance user experience while maintaining game flow.

• l used in-app analytics to identify a drop-off after onboarding and combined this with user feedback revealing confusion about the app's purpose. I redesigned the onboarding with a step-by-step tutorial and visual cues, resulting in a 35% increase in completion rates and clearer user engagement.

• Designed program-specific presentation decks and training courses on design software to boost the productivity and skills of Concentrix's employees assigned to Meta's projects and increased efficiency of their onboarding process, leading to a reduction in training time by 10%.

• Remain up to date on proper protocol and procedures to accurately assess user needs and handle their social media accounts with proper care.

Quality & Training - Global Partner Ops Team w/ Meta