Collaborated with cross-functional teams to redesign an intuitive mentor and mentee onboarding experience driven by thorough heuristic evaluations for a tech platform, resulting in an enhanced user experience and visual optimization

Crafted and executed a research plan, utilizing user interviews to analyze motivations of mentors and mentees, to improve match acceptance rates

Contributed to the development of a design library, driving efficient workflows and consistent design language, leading to an increase in design process efficiency and streamlined collaboration

Validated concept for a college savings platform by crafting user stories, facilitating cross-functional collaboration, conducting targeted research, and leveraging 5 key user interviews and usability tests with 4 participants to drive actionable design recommendations within an agile framework

Led a team of 3 designers and redesigned critical pages, reducing the bounce-off rates by 24.3% and increasing engagement for financial advisors

Conducted comprehensive Heuristic Evaluations to inform strategic decision-making and identify competitive advantages, leading to improved user experiences

Optimized information architecture and successfully advocated for and conducted usability testing with 10 participants, providing valuable user insights that drove design enhancements and optimizations

Collaborated effectively with the design team and stakeholder to understand project requirements, conceptualize, iterate and transform low-fidelity wireframes into high-fidelity mockups while incorporating key insights and feedback