Marketing Messages on WhatsApp

Working on goal optimisation for campaigns to give better ROI to advertisers

Contributed in building new-gen security-first Identity and Access Management solution for Uber.

• Worked to broaden LinkedIn’s advertising offerings from conventional Mobile and Web devices to Connected TV (CTV) platforms.

• Led the expansion of advertiser trust features and brand safety signals for CTV. Enhanced support for custom blocklists and allowlists, integrating seamlessly with 42Matters for pre-bid safety signals.

• Designed and implemented a backend pipeline to ingest text files and do regex processing on them to store them in our databases serving.

• Achieved outstanding outcomes, reaching 100 million unique devices monthly, with over 99 percent interactions from US-based professionals. Solidified LinkedIn’s CTV presence, highlighting the effectiveness of brand safety measures.

• Orchestrated end-to-end integration, connecting to third party servers. Designed a robust system to ingest real-time data, informing bid request decisions.

• Achieved remarkable success, contributing to a $600 million revenue growth over two quarters. Highlighted the effectiveness of pre-bid solutions, ensuring a more brand-safe environment for Linkedin advertisers.

Worked with Ads Trust team.