# Nikita Rana

> Engineering @ Meta

Location: London, England, United Kingdom
Profile: https://flows.cv/nikitarana

## Work Experience
### Software Engineer @ Meta
Jan 2024 – Present | London Area, United Kingdom
Marketing Messages on WhatsApp
Working on goal optimisation for campaigns to give better ROI to advertisers

### Software Engineer @ Uber
Jan 2024 – Jan 2024 | Bengaluru, Karnataka, India
Contributed in building new-gen security-first Identity and Access Management solution for Uber.

### Software Engineer @ LinkedIn
Jan 2021 – Jan 2024 | Bengaluru, Karnataka, India
• Worked to broaden LinkedIn’s advertising offerings from conventional Mobile and Web devices to Connected TV (CTV) platforms.
• Led the expansion of advertiser trust features and brand safety signals for CTV. Enhanced support for custom blocklists and allowlists, integrating seamlessly with 42Matters for pre-bid safety signals.
• Designed and implemented a backend pipeline to ingest text files and do regex processing on them to store them in our databases serving.
• Achieved outstanding outcomes, reaching 100 million unique devices monthly, with over 99 percent interactions from US-based professionals. Solidified LinkedIn’s CTV presence, highlighting the effectiveness of brand safety measures.
• Orchestrated end-to-end integration, connecting to third party servers. Designed a robust system to ingest real-time data, informing bid request decisions.
• Achieved remarkable success, contributing to a $600 million revenue growth over two quarters. Highlighted the effectiveness of pre-bid solutions, ensuring a more brand-safe environment for Linkedin advertisers.

### Software Engineer @ Harness
Jan 2020 – Jan 2020

### Software Engineer @ LinkedIn
Jan 2020 – Jan 2020 | Bengaluru, Karnataka, India
Worked with Ads Trust team.

### Maker - Cisco Thinqbator @ Cisco
Jan 2019 – Jan 2020
Computer Vision and Deep Learning

### Intern - Cisco Thingqbator @ NASSCOM Foundation
Jan 2019 – Jan 2020 | New Delhi Area, India
I.O.S & Android app development intern, using Flutter and Dart.

### IIE WeTech® Goldman Sachs Scholar and Mentee @ Goldman Sachs
Jan 2019 – Jan 2019


## Education
### Bachelor's degree in Information Technology
INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN


## Contact & Social
- LinkedIn: https://linkedin.com/in/nikitaswe
- Website: https://www.instagram.com/stormysunbeams/profilecard/

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Source: https://flows.cv/nikitarana
JSON Resume: https://flows.cv/nikitarana/resume.json
Last updated: 2026-04-05