• Head of Brand & Creative overseeing daily creative output, operations, brand and marketing strategy, and team leadership across all consumer-facing and product-driven environments.

• Lead and develop a multidisciplinary team of 2-10 designers (visual, motion, product) and copywriters (marketing, UX).

• Oversee, review, and approve all creative work to ensure brand consistency, strategic alignment, and adherence to organizational standards across all marketing and product channels.

• Built and implemented a structured intake and prioritization framework that improved creative request visibility, balanced team workloads, and increased on-time project delivery.

• Identify and resolve creative and operational bottlenecks, improving production speed and enabling the team to scale creative output.

• Partner with marketing, product, and executive leadership to align creative strategy with business objectives, ensuring cross-functional stakeholder alignment.

• Manage external vendors, agencies, photographers, and production partners to ensure quality across deliverables.

• Establish review mechanisms and feedback loops that improve creative quality, accelerate approvals, and strengthen cross-team collaboration.

• Lead the in-house creative team on all marketing assets, campaigns and visual systems for site, product, email, partnerships, social, digital ad campaigns, video, animation, print and more

• Developed and championed the creative vision and brand foundation for Epic, evolving and maintaining brand standards that appeal to parents, educators and youth / Gen Alpha audiences.

• Plan and art direct annual photo shoot, including overseeing post production and asset management

• Mentor, inspire and develop skills (growth, creative and management) for individuals on my team

• Managed and mentored designers, copywriters, and production specialists supporting high-volume digital and print campaigns.

• Led campaign development across web, display, app, social, and direct mail, ensuring brand consistency across channels.

• Balanced complex production calendars and creative workloads while maintaining premium brand standards.

• Partnered with the photo team to concept, style, and art direct monthly product photo shoots supporting seasonal campaigns and marketing initiatives.

• Played a key role in refreshing the Shutterfly brand, including development of a new logo, creative strategy, and brand voice expressed through a comprehensive brand book and applied across digital, print, and packaging.

• Developed seasonal campaigns, visual systems, and style guides supporting integrated marketing initiatives.

• Designed multiple flagship holiday catalogs with circulation of 19M+ households, collaborating with copywriters, merchandisers, photographers, stylists, production teams, and printers.

• Brand refresh featured on Communication Arts: https://www.commarts.com/project/4120/shutterfly-brand-refresh

• Developed brand identities and packaging systems for national retail and consumer brands.

• Led multi-SKU packaging initiatives and private label branding systems.

• Collaborated with project managers, production teams, and external illustrators.

• Managed photo shoots and vendor relationships from concept through production.