# Nikki Decker > Sr. Director of Brand + Creative | Creative Leader Driving Brand Storytelling, Campaigns & Design Excellence Location: San Mateo, California, United States Profile: https://flows.cv/nikkidecker Hi! I’m a creative leader with over 20 years experience in design for both in-house and agency teams. I lead multidisciplinary teams across brand, design, copy, motion, video, digital, and product. Proven ability to concept brand stories and campaigns across channels, scale creative operations, manage high-volume production workflows, and deliver strategic creative solutions from brief to launch. Known for elevating craft while implementing structured systems that improve efficiency, protect brand quality, and align cross-functional teams to business objectives in fast-paced environments. Check out my portfolio at nikkidecker.com ## Work Experience ### Sr. Director of Brand & Creative @ Epic for Kids Jan 2023 – Present • Head of Brand & Creative overseeing daily creative output, operations, brand and marketing strategy, and team leadership across all consumer-facing and product-driven environments. • Lead and develop a multidisciplinary team of 2-10 designers (visual, motion, product) and copywriters (marketing, UX). • Oversee, review, and approve all creative work to ensure brand consistency, strategic alignment, and adherence to organizational standards across all marketing and product channels. • Built and implemented a structured intake and prioritization framework that improved creative request visibility, balanced team workloads, and increased on-time project delivery. • Identify and resolve creative and operational bottlenecks, improving production speed and enabling the team to scale creative output. • Partner with marketing, product, and executive leadership to align creative strategy with business objectives, ensuring cross-functional stakeholder alignment. • Manage external vendors, agencies, photographers, and production partners to ensure quality across deliverables. • Establish review mechanisms and feedback loops that improve creative quality, accelerate approvals, and strengthen cross-team collaboration. ### Director of Brand & Creative @ Epic for Kids Jan 2020 – Jan 2023 | Redwood City, CA (Remote) • Lead the in-house creative team on all marketing assets, campaigns and visual systems for site, product, email, partnerships, social, digital ad campaigns, video, animation, print and more • Developed and championed the creative vision and brand foundation for Epic, evolving and maintaining brand standards that appeal to parents, educators and youth / Gen Alpha audiences. • Plan and art direct annual photo shoot, including overseeing post production and asset management • Mentor, inspire and develop skills (growth, creative and management) for individuals on my team ### Design Manager, Print and Brand @ Shutterfly, Inc. Jan 2016 – Jan 2020 • Managed and mentored designers, copywriters, and production specialists supporting high-volume digital and print campaigns. • Led campaign development across web, display, app, social, and direct mail, ensuring brand consistency across channels. • Balanced complex production calendars and creative workloads while maintaining premium brand standards. • Partnered with the photo team to concept, style, and art direct monthly product photo shoots supporting seasonal campaigns and marketing initiatives. ### Senior Graphic Designer @ Shutterfly, Inc. Jan 2011 – Jan 2016 • Played a key role in refreshing the Shutterfly brand, including development of a new logo, creative strategy, and brand voice expressed through a comprehensive brand book and applied across digital, print, and packaging. • Developed seasonal campaigns, visual systems, and style guides supporting integrated marketing initiatives. • Designed multiple flagship holiday catalogs with circulation of 19M+ households, collaborating with copywriters, merchandisers, photographers, stylists, production teams, and printers. • Brand refresh featured on Communication Arts: https://www.commarts.com/project/4120/shutterfly-brand-refresh ### Graphic Designer, Brand & Packaging @ Philippe Becker Design Jan 2006 – Jan 2011 • Developed brand identities and packaging systems for national retail and consumer brands. • Led multi-SKU packaging initiatives and private label branding systems. • Collaborated with project managers, production teams, and external illustrators. • Managed photo shoots and vendor relationships from concept through production. ### Graphic Designer @ Portfolio Lending Group Inc Jan 2002 – Jan 2006 • Designed integrated marketing campaigns across digital and print. • Developed logos, websites, brochures, and brand collateral. • Maintained corporate brand standards across all applications. ## Education ### Bachelor of Fine Arts in Graphic Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/nikkidecker - Portfolio: https://nikkidecker.com --- Source: https://flows.cv/nikkidecker JSON Resume: https://flows.cv/nikkidecker/resume.json Last updated: 2026-04-13