• Grew engagement 340% through integrated content strategy across 6 platforms

• Advise on go-to-market strategy, brand positioning, and audience growth for platform rebrand

• Coordinate cross-functional team to ensure brand and voice consistency across all touchpoints

Current Engagement:

My Merch Factory (Sept 2025 to Present):

• Closed partnership projected to triple company revenue within 18 months

• Built a complete sales infrastructure from zero: CRM workflows, pipeline management, sales collateral, automated email sequences

• Designed marketing strategy and optimized website UX/content for customer acquisition

Cross-Sector Experience:

Consulted for early-stage companies across DTC, SaaS, travel tech, and Web3. Work spanned:

• Partnership development: influencer programs, B2B partnerships, affiliate networks

• Marketing automation: email sequences, conversion optimization, funnel design

• Sales infrastructure: CRM implementation, pipeline design, go-to-market strategy

• Community building : Web3 launches, engagement programs, content strategies

Results included partnership programs driving majority of year-one revenue, conversion rate improvements from single digits to 20%+, and revenue infrastructure for companies entering new markets.

• Managed US team for community engagement operations across 5 international markets serving 20M+ monthly users

• Improved community sentiment 39%, contributing to 27% increase in daily active engagement

• Spearheaded global diversity partner initiative providing scholarships to increase representation of Black and Latino data science professionals

• Built content partnership strategy generating 215% increase in qualified inbound leads

• Developed and implemented A/B tested email campaigns targeting 17 distinct demographics, improving campaign performance 156%

• Created sales enablement content elevating lead quality from 2.8/5 to 4.1/5, contributing to successful Salesforce acquisition

intelligence solutions.