# Nikki Lopez

> Partnerships • Content • Growth for Early-Stage Startups

Location: New York, New York, United States
Profile: https://flows.cv/nikkilopez

Early-stage startups need partnerships, content, and community, and I can provide all three. 10+ years with SaaS, DTC, media, and Web3 companies, I've learned to move between all three depending on what'll drive growth. I work best with pre-seed to Series B startups where the priorities shift fast.
I go where the work needs to happen. Bilingual (English/Spanish). Open to remote.

## Work Experience
### Stategic Advisor & Community Lead @ Wallafan
Jan 2025 – Present
• Grew engagement 340% through integrated content strategy across 6 platforms
• Advise on go-to-market strategy, brand positioning, and audience growth for platform rebrand
• Coordinate cross-functional team to ensure brand and voice consistency across all touchpoints

### Growth & Partnerships @ Independent Consultant
Jan 2017 – Present
Current Engagement:
My Merch Factory (Sept 2025 to Present):
• Closed partnership projected to triple company revenue within 18 months
• Built a complete sales infrastructure from zero: CRM workflows, pipeline management, sales collateral, automated email sequences
• Designed marketing strategy and optimized website UX/content for customer acquisition
Cross-Sector Experience:
Consulted for early-stage companies across DTC, SaaS, travel tech, and Web3. Work spanned:
• Partnership development: influencer programs, B2B partnerships, affiliate networks
• Marketing automation: email sequences, conversion optimization, funnel design
• Sales infrastructure: CRM implementation, pipeline design, go-to-market strategy
• Community building : Web3 launches, engagement programs, content strategies
Results included partnership programs driving majority of year-one revenue, conversion rate improvements from single digits to 20%+, and revenue infrastructure for companies entering new markets.

### Community Operations Manager @ MailOnline
Jan 2022 – Jan 2024 | New York City Metropolitan Area
• Managed US team for community engagement operations across 5 international markets serving 20M+ monthly users
• Improved community sentiment 39%, contributing to 27% increase in daily active engagement

### Partner Account Executive @ The Data Incubator
Jan 2020 – Jan 2020
• Spearheaded global diversity partner initiative providing scholarships to increase representation of Black and Latino data science professionals
• Built content partnership strategy generating 215% increase in qualified inbound leads

### Demand Generation Manager- SMB @ Datorama
Jan 2016 – Jan 2016 | New York, NY
• Developed and implemented A/B tested email campaigns targeting 17 distinct demographics, improving campaign performance 156%
• Created sales enablement content elevating lead quality from 2.8/5 to 4.1/5, contributing to successful Salesforce acquisition
   intelligence solutions.

### Inside Sales Manager @ Datorama
Jan 2016 – Jan 2016 | New York
• Consistently met and exceeded KPIs
• Used consultative sales approach providing custom offerings and building long-term partnerships

### Partnership Manager @ Noodle Education
Jan 2014 – Jan 2015 | New York City Metropolitan Area
Exceeded Q1 quota by 30%, securing 8 publishers in first month and building network to 14+ partners
• Created co-marketing frameworks and negotiation templates reducing partner activation from 6 weeks to 10 days
• Collaborated with Chief Revenue Officer to build community outreach strategies and marketing materials for sustained growth

### User Support @ Dashlane
Jan 2013 – Jan 2014
• Authored 10+ support articles and training manuals heightening product scalability
• Redesigned onboarding improving activation from 44% to 71%
• Initiated processes that discovered and resolved issues resulting in 34% improvement in efficiency
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### Sales Consultant LATAM @ Panjiva
Jan 2012 – Jan 2013 | Flat Iron
• Launched product for Latin American market driving 23% increase in partner acquisitions
• Led business development and data acquisition efforts, expanding market reach and boosting growth

### Business Development Rep LATAM @ Varonis
Jan 2011 – Jan 2012 | New York City Metropolitan Area
• Localized US marketing campaigns for Spanish-speaking Latin American markets, expanding reach for a highly technical product
• Built relationships with 14+ resellers and managed sales pipeline of 34+ new clients


## Education
### B.A in History; Economics, Statistics, Product Design, Sociology
Dartmouth College


## Contact & Social
- LinkedIn: https://linkedin.com/in/nikkidlopez
- Portfolio: https://nikkiddesigns.com/

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Source: https://flows.cv/nikkilopez
JSON Resume: https://flows.cv/nikkilopez/resume.json
Last updated: 2026-04-16