Conducted preliminary qualitative interview sessions to understand and evaluate user needs.

Spearheading mobile-first design starting from low-fidelity prototypes and moving to high-fidelity wireframes for development.

Developing a research roadmap for usability and A/B testing to further iterate on the product post launch

Managed a holiday gift pack program worth over 600k in sales. Worked with internal stakeholders to develop packaging and contents. Coordinated food and beverage suppliers with our warehouse for product delivery and assembly. Communicated with staff at 250+ stores to implement product placement and eventual drawdown.

Developed and iterated upon internal process improvements including tools for creating and tracking purchase projections, improving accuracy of inventory tracking, and communicating with vendors.