Started at VMware working on Tanzu Mission Control (Remote role, operating from Chicago) and shifted to VCF - VMware Cloud Foundation, when Broadcom acquired VMware on Nov 22, 2023 with initial focus on Cost & Chargeback. Recently transitioned from Remote to On-site, physically relocating from Chicago, IL to Palo Alto, CA.

IxDA is an international non-profit organization with a mission to advance the discipline of Interaction Design. We do this by creating platforms for our members to gather on, such as a 10,000+ member discussion list, annual conferences and local events.

The IxDA Manifesto:

We believe that the human condition is increasingly challenged by poor experiences. IxDA intends to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals.

Research & design on internal & external projects featuring either adaptive/responsive or native mobile components. Users ranging from consumer to merchants, sellers, call center & distribution center employees, as well as branch associates.

User experience strategist & thought leader starting up the User Experience (UX) Practice @ Geneca

Bringing significant expertise designing software experiences for mobile, tablet, and web applications.

Leading Geneca’s UX practice in translating business goals and user needs into compelling and intuitive solutions in both the enterprise and consumer spaces.

Providing a vision and framework for building and inspiring teams to deliver creative, innovative client solutions.

Evangelizing the value of better designer/developer collaboration in the design and technical communities.

Setting the overall creative vision and driving visual and experience design throughout Geneca

Growing and mentoring the team by setting standards for quality and service.

Increasing skill and range of capabilities in user research, information architecture (IA), and design through cultivation of internal methodologies.

Driving delivery excellence by developing and refining offerings designed to address common business problems and yield significant client value.

Influencing sales through offerings, bringing talented designers to direct, design, teach, and provide delivery oversight for all clients.

Emphasizing a culture of creativity and collaboration with other core Geneca practices, to drive the selling and successful delivery of highly complex initiatives.

While at EXPRESS my responsibilities included working on responsive and adaptive designs for the primary consumer-facing website, iOS and Android native application design work and usability testing as well as usability assessment of merchant toolset and sales associate Point Of Sale systems and mobile iPod Touch slate-equipped devices. Partnering with the product owner and technical architects I would do UX Research & Strategy to fuel design work that would get refined in partnership with creative to have pixel-perfect UI layer.