# Nikola Ranguelov > Staff Product Designer @ VMware Cloud Foundation by Broadcom Location: Palo Alto, California, United States Profile: https://flows.cv/nikola User Experience Designer with a passion for engaging users and ensuring that their voices are heard throughout the organization as well as that their feedback successfully influences design to deliver truly user-centric products. Specialties: HTML5, CSS3, JavaScript, task-analysis, wire-framing, interaction design [for desktop, tablet & mobile], prototyping [low & high fidelity], user / usability testing, competitive analysis ## Work Experience ### Staff Product Designer @ Broadcom Jan 2021 – Present | Palo Alto, California, United States Started at VMware working on Tanzu Mission Control (Remote role, operating from Chicago) and shifted to VCF - VMware Cloud Foundation, when Broadcom acquired VMware on Nov 22, 2023 with initial focus on Cost & Chargeback. Recently transitioned from Remote to On-site, physically relocating from Chicago, IL to Palo Alto, CA. ### IxDA Chicago, IxDA Columbus Local Leader @ IxDA Jan 2011 – Jan 2025 IxDA is an international non-profit organization with a mission to advance the discipline of Interaction Design. We do this by creating platforms for our members to gather on, such as a 10,000+ member discussion list, annual conferences and local events. The IxDA Manifesto: We believe that the human condition is increasingly challenged by poor experiences. IxDA intends to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals. ### Senior User Experience Designer @ Grainger Jan 2017 – Jan 2021 | Greater Chicago Area Research & design on internal & external projects featuring either adaptive/responsive or native mobile components. Users ranging from consumer to merchants, sellers, call center & distribution center employees, as well as branch associates. ### UX Practice Lead @ Geneca Jan 2016 – Jan 2016 | Greater Chicago Area User experience strategist & thought leader starting up the User Experience (UX) Practice @ Geneca Bringing significant expertise designing software experiences for mobile, tablet, and web applications. Leading Geneca’s UX practice in translating business goals and user needs into compelling and intuitive solutions in both the enterprise and consumer spaces. Providing a vision and framework for building and inspiring teams to deliver creative, innovative client solutions. Evangelizing the value of better designer/developer collaboration in the design and technical communities. Setting the overall creative vision and driving visual and experience design throughout Geneca Growing and mentoring the team by setting standards for quality and service. Increasing skill and range of capabilities in user research, information architecture (IA), and design through cultivation of internal methodologies. Driving delivery excellence by developing and refining offerings designed to address common business problems and yield significant client value. Influencing sales through offerings, bringing talented designers to direct, design, teach, and provide delivery oversight for all clients. Emphasizing a culture of creativity and collaboration with other core Geneca practices, to drive the selling and successful delivery of highly complex initiatives. ### Omni-channel UX Lead @ EXPRESS Jan 2014 – Jan 2016 While at EXPRESS my responsibilities included working on responsive and adaptive designs for the primary consumer-facing website, iOS and Android native application design work and usability testing as well as usability assessment of merchant toolset and sales associate Point Of Sale systems and mobile iPod Touch slate-equipped devices. Partnering with the product owner and technical architects I would do UX Research & Strategy to fuel design work that would get refined in partnership with creative to have pixel-perfect UI layer. ### Senior User Experience Architect Lead @ Chicago Sun-Times Jan 2012 – Jan 2014 Responsive design across multiple websites, social platforms integration, rapid prototyping iterations, analytics-driven designs, user profile, checkout experience, native iOS app design, 3rd party flow integration/optimization ### Lead Interaction Designer @ Cars.com Jan 2011 – Jan 2012 As the Interaction Designer for the "Ready for Dealer" team of Cars.com I was responsible for quantitative and qualitative data gathering and analysis, concept generation/wireframing, user testing and proposing usable & user-friendly ways for consumers to connect with dealers when shopping for a new vehicle. ### User Experience Architect @ Zocalo Group Jan 2011 – Jan 2011 User Experience Architect on projects for numerous world-recognized clients/brands with varying degrees of contributions to each project ranging from mapping out a user flow to doing multiple wireframe iterations as well as prototypes, development (front-end/back-end) all the way to QA/UAT and complete project delivery & post-analysis. ### Web Designer [UI/UX team], ServiceLive @ Sears Holdings Corporation Jan 2010 – Jan 2011 User Experience Designer responsible for analysis, interaction design, prototypes, wireframes and ensuring that the user's voice is heard within the organization (evangelizing User-Centered Design). Also responsible for field studies, user observations + reports, usability studies and maintaining the technological advantage to be able to obtain detailed user feedback in the most time and cost-efficient ways. Able to perform a secondary role as a front-end developer for social-media-centric mini-sites and/or handle graphic design for print or web. ### User Experience Specialist @ Transcend Innovation Group LLC Jan 2008 – Jan 2010 Expand the company's core product interactivity and add multimedia content, create new features (from mock up to prototype to a finalized feature) and assist with an innovative online marketing strategy utilizing the latest in social media. ### Graduate Program Assistant - New Media Studies @ DePaul Jan 2008 – Jan 2010 Developing a student-focused [CMS-based] website for New Media Studies Assisting the Director of NMS with communication and technology projects Maintaining the official New Media Studies website Creating project-centered "mini-sites" ### Team Member @ Target Jan 2002 – Jan 2010 I worked at Target in various retail capacities as a team member, but found my niche in the electronics department as a specialist. There, I identified needs for a diverse customer base, demonstrated products, made recommendations, and followed up with installation hints. ### Forum Moderator @ BFG Technologies Jan 2004 – Jan 2008 Helped community members with PC hardware & software questions Maintained order in the event of an Internet Troll or Spam attacks Kept the BFG brand representation positive at all times ### Assistant Associate Producer @ WTTW Jan 2008 – Jan 2008 I helped the producers at WTTW - Channel 11 as an intern with numerous programs, doing things such as research, media logs, organization and on occasion I helped with shoots and/or premiere events. ### Associate Producer @ 101.9fm THE MIX - WTMX Chicago Jan 2007 – Jan 2007 A very exciting Internship where I helped produce a radio show that aired on The Mix weekly, my duties involved research, scheduling, guest interaction and monthly show package preparation. ### Survey Designer @ Chicago Public Radio Jan 2007 – Jan 2007 I was a part of a team that beta tested a brand new interactive radio project that the Chicago Public Radio had been working on. My team was responsible for the design and delivery of a survey gathering feedback from the web-site's beta-testers regarding its overall intuitiveness, ease of use and areas that needed improvement. This internship-like task has been a wonderful learning experience and since then the site has gone public and been getting progressively more and more active. ## Education ### Master's of New Media Studies /w Human-Computer Interaction focus in Human Computer Interaction DePaul University ### Bachelor's in Communication, Media, Computer Science Northeastern Illinois University ## Contact & Social - LinkedIn: https://linkedin.com/in/nikolaranguelov - Website: http://www.google.com/profiles/nickdotvr - Website: http://www.cars.com/ --- Source: https://flows.cv/nikola JSON Resume: https://flows.cv/nikola/resume.json Last updated: 2026-02-23