As a seasoned Senior Product Designer at HP, specializing in the OMEN Gaming Hub, I am dedicated to delivering exceptional user experiences that cater to the intricate needs of HP and OMEN's diverse product lineup. My approach is deeply collaborative, engaging with teams across disciplines—design, research, product management, and engineering—to address and overcome sophisticated UI/UX challenges. This collaboration has driven projects forward, marking significant product development and user engagement milestones.

I have participated in designing many different products and launching transformative applications within gaming and technology, significantly enriching user interactions on desktop and mobile platforms. My efforts have notably broadened HP's product ecosystem, weaving in cutting-edge AI functionalities and bolstering user engagement.

Key achievements include:

o OMEN Gaming Hub Design: My emphasis on the gaming experience, optimizing performance, customizing setups, AI assistant, and discovering innovative design solutions has greatly improved the UX. This has increased user engagement and satisfaction, attracting 2 million active users.

o AI Innovations for HP: Wroked on AI-driven features for HP products, transforming complex challenges into intuitive, user-centric solutions.

Oasis Live App: I spearheaded the launch of the Oasis Live native mobile app and website, cementing its status as a leading streaming platform within the OMEN Gaming Hub.

o Global Rollout of myHP: Played a pivotal role in the worldwide introduction of the myHP application, reaching high engagement levels and securing a pre-installation base on 14 million laptops annually.

o Application Monetization: Achieved remarkable results in application monetization through strategic ad placements and marketplace innovations.

Leadership in Design: I guided design strategies and provided expert leadership in UI/UX, establishing new standards in usability and engaging user experiences.

As a senior product designer, I created and delivered the superior and industry-leading digital design for specific projects and initiatives following user-centered and mobile-first design practices. I used tools such as Sketch, InVision, Freehand, Abstract, Adobe Creative CC

Responsibilities:

o Created and maintained UI & UX design-related web guidelines and usability protocols

o Participated in design and brainstorming sessions

o Created consistent digital experiences for the products and services in partnership with other UX designers

o Owned Style guide and spec documentation work, and asset production.

o Created low & hi-fidelity wireframes to illustrate and evaluate application design, content structure, and navigation Qualifications

o Recommend Visual design / Branding. Build and maintain digital asset library

o Determined navigation model/page flows/site taxonomy and interaction design

o Simplified and turned complex interactions into intuitive and delightful user experiences

o Determined Information Architecture (IA) based on analysis of user stories

o Translated information captured to wireframes from conceptual sketches, use cases, data dictionary, etc

UI/UX Designer

PlayStation is recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation brand and family of products.

As a UI/UX designer, I worked at the CRM Web team at Sony Playstation, which supports all the web & mobile development globally. I've provided UI/UX solutions based on the company goals and participated in building a new design system, designing a component library, and redesigning the PlayStation marketing sites. I'm experienced working with responsive web and mobile platforms using user-centric designs. I've created wireframes and mockups and provided design solutions based on the business requirements for the globalization project at PlayStation. I'm using tools such as Sketch, InVision, Freehand, Flinto, Adobe CreativeCC, etc.

Responsibilities:

o Created and maintained UI & UX design-related web guidelines and usability protocols

o Documented UX processes and communicated these with relevant stakeholders

o Created high-quality deliverables and executes based on defined UX strategy, goals and priorities

o Innovative Wireframes production, based on requirements

o Optimized UX and drive usability synergy across multiple HDS web properties leveraging high-impact, user-centric designs

o Scoped for UX requirements across various sites and platforms and determined the best UX solutions based on goals and feedback

o Designed for optimal persona journeys, developed site maps, tactfully and persistently institute a user-centered design (UCD) approach.

o Incorporated IA methods that include card sorting, A/B testing and affinity diagramming

o Worked with the team members to identify areas for optimization including navigation, search, conversion, CTAs, content findability, and style

o Helped leading UX efforts across PlayStation sites, setting design direction, driving discussion and activities, while participating in delivery, planning, and coordination efforts

UI/UX Design / Product design

BabyCenter LLC is an online media company based in San Francisco and is a member of the Johnson & Johnson family of companies. They are the #1 pregnancy and parenting digital destination, reaching more than 45 million parents a month in every corner of the globe through its 11 countries and supports nine languages. In the US, 8 out of 10 moms online use BabyCenter each month.

As a senior UX designer, I worked in the consumer division of the creative department, which supports all BabyCenter content and mobile development work with the product and development teams. I'm experienced working with iOS and Android platforms, responsive web, social and content-rich products. I've created wireframes, interactions, comps, prototypes using UX design tools such as Sketch, InVision, Adobe CC, etc.

Responsibilities:

o Produced multiple UX design concepts to satisfy a set of given business requirements based on provided design concepts

o Participated in design and brainstorming sessions

o Worked collaboratively with the cross-functional team in identifying the best design approach

o Produced everything from detailed wireframes and user flow to the high-quality design approach

o Participated in usability tests, working with A/B tests, and collaborating with research and analytics team

o Identifying and creating functional requirements

o Help advocated user-centered design

o Worked in an agile scrum environment