# Nima Sohrabi

> Senior Product Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/nimasohrabi

I’m a Senior Product Designer with 11+ years of experience designing intuitive, scalable, and user-centered digital products. From early-stage concepts to production-ready systems, I help teams translate complex problems into clear, thoughtful solutions.

My work spans AI interfaces, responsive UI, mobile apps, onboarding flows, and design systems — always with a focus on usability, business goals, and human impact. I’ve led cross-functional initiatives on high-visibility platforms like OMEN Gaming Hub and Initium, delivering products used by millions.

I’m open to product design roles across industries where I can contribute strategic thinking, hands-on design execution, and a clear, honest voice in ambiguous environments.

## Work Experience
### Senior Product Designer @ HP
Jan 2021 – Jan 2025 | Palo Alto, California, United States
As a seasoned Senior Product Designer at HP, specializing in the OMEN Gaming Hub, I am dedicated to delivering exceptional user experiences that cater to the intricate needs of HP and OMEN's diverse product lineup. My approach is deeply collaborative, engaging with teams across disciplines—design, research, product management, and engineering—to address and overcome sophisticated UI/UX challenges. This collaboration has driven projects forward, marking significant product development and user engagement milestones. 

I have participated in designing many different products and launching transformative applications within gaming and technology, significantly enriching user interactions on desktop and mobile platforms. My efforts have notably broadened HP's product ecosystem, weaving in cutting-edge AI functionalities and bolstering user engagement. 

Key achievements include:
o OMEN Gaming Hub Design: My emphasis on the gaming experience, optimizing performance, customizing setups, AI assistant, and discovering innovative design solutions has greatly improved the UX. This has increased user engagement and satisfaction, attracting 2 million active users.
o AI Innovations for HP: Wroked on AI-driven features for HP products, transforming complex challenges into intuitive, user-centric solutions.
Oasis Live App: I spearheaded the launch of the Oasis Live native mobile app and website, cementing its status as a leading streaming platform within the OMEN Gaming Hub.
o Global Rollout of myHP: Played a pivotal role in the worldwide introduction of the myHP application, reaching high engagement levels and securing a pre-installation base on 14 million laptops annually.
o Application Monetization: Achieved remarkable results in application monetization through strategic ad placements and marketplace innovations.
Leadership in Design: I guided design strategies and provided expert leadership in UI/UX, establishing new standards in usability and engaging user experiences.

### Senior Product Designer @ HP
Jan 2021 – Jan 2025 | Palo Alto, California, United States

### Senior Product Designer @ Bank of the West
Jan 2019 – Jan 2020 | San Francisco Bay Area
As a senior product designer, I created and delivered the superior and industry-leading digital design for specific projects and initiatives following user-centered and mobile-first design practices. I used tools such as Sketch, InVision, Freehand, Abstract, Adobe Creative CC

Responsibilities:
o Created and maintained UI & UX design-related web guidelines and usability protocols
o Participated in design and brainstorming sessions
o Created consistent digital experiences for the products and services in partnership with other UX designers
o Owned Style guide and spec documentation work, and asset production.
o Created low & hi-fidelity wireframes to illustrate and evaluate application design, content structure, and navigation Qualifications 
o Recommend Visual design / Branding. Build and maintain digital asset library
o Determined navigation model/page flows/site taxonomy and interaction design
o Simplified and turned complex interactions into intuitive and delightful user experiences
o Determined Information Architecture (IA) based on analysis of user stories
o Translated information captured to wireframes from conceptual sketches, use cases, data dictionary, etc

### Senior User Experience Designer @ PlayStation
Jan 2018 – Jan 2019 | San Mateo, California
UI/UX Designer 
PlayStation is recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation brand and family of products.
As a UI/UX designer, I worked at the CRM Web team at Sony Playstation, which supports all the web & mobile development globally. I've provided UI/UX solutions based on the company goals and participated in building a new design system, designing a component library, and redesigning the PlayStation marketing sites. I'm experienced working with responsive web and mobile platforms using user-centric designs. I've created wireframes and mockups and provided design solutions based on the business requirements for the globalization project at PlayStation. I'm using tools such as Sketch, InVision, Freehand, Flinto, Adobe CreativeCC, etc.

Responsibilities: 
o Created and maintained UI & UX design-related web guidelines and usability protocols 
o Documented UX processes and communicated these with relevant stakeholders
o Created high-quality deliverables and executes based on defined UX strategy, goals and priorities
o Innovative Wireframes production, based on requirements
o Optimized UX and drive usability synergy across multiple HDS web properties leveraging high-impact, user-centric designs
o Scoped for UX requirements across various sites and platforms and determined the best UX solutions based on goals and feedback
o Designed for optimal persona journeys, developed site maps, tactfully and persistently institute a user-centered design (UCD) approach.
o Incorporated IA methods that include card sorting, A/B testing and affinity diagramming
o Worked with the team members to identify areas for optimization including navigation, search, conversion, CTAs, content findability, and style
o Helped leading UX efforts across PlayStation sites, setting design direction, driving discussion and activities, while participating in delivery, planning, and coordination efforts

### Senior User Experience Designer @ BabyCenter
Jan 2018 – Jan 2018 | San Francisco Bay Area
UI/UX Design / Product design 
BabyCenter LLC is an online media company based in San Francisco and is a member of the Johnson & Johnson family of companies. They are the #1 pregnancy and parenting digital destination, reaching more than 45 million parents a month in every corner of the globe through its 11 countries and supports nine languages. In the US, 8 out of 10 moms online use BabyCenter each month.  
As a senior UX designer, I worked in the consumer division of the creative department, which supports all BabyCenter content and mobile development work with the product and development teams. I'm experienced working with iOS and Android platforms, responsive web, social and content-rich products. I've created wireframes, interactions, comps, prototypes using UX design tools such as Sketch, InVision, Adobe CC, etc.

Responsibilities:
o Produced multiple UX design concepts to satisfy a set of given business requirements based on provided design concepts
o Participated in design and brainstorming sessions
o Worked collaboratively with the cross-functional team in identifying the best design approach
o Produced everything from detailed wireframes and user flow to the high-quality design approach
o Participated in usability tests, working with A/B tests, and collaborating with research and analytics team
o Identifying and creating functional requirements
o Help advocated user-centered design
o Worked in an agile scrum environment

### UX/UI Designer @ Avnet
Jan 2016 – Jan 2017 | San Jose, California
UI/UX Design/ E-Commerce 2017
As a UX/UI designer at Avnet, I worked with a large team to migrate over 1500 web pages in IBM WebSphere. Avnet’s rebrand took place throughout one year, collaborating with marketing, development and design teams. I had a hybrid role as both a web and UX designer. As UX designer I designed page layouts and brand guidelines for the rebranding of Avnet’s company website. Once the design was established web designers, including myself, populated the layouts created by the UX team with content using HTML and CSS inside of IBM WebSphere. Commerce for Avnet products was a complex system updated to manage products along with their descriptions and images.

Responsibilities:
o Using the IBM web sphere to design and develop Avnet’s high traffic marketing site
o The new re-branding and web design helped increase online conversion rate & revenue by 2% or generated millions in revenue
o Experience working side-by-side with developers, UX designers, and web designers to implement Avnet’s website and application
o Daily stand-ups with the team and UX directors on deviations based on input during the development process
o Created graphics, images, banner ads, assets for Avnet’s website
o Develop wireframes, functional prototypes and collaborate on user experience
o Using industry standard UX process to create new designs
o Design and develop web pages, using HTML, CSS, Javascript
o Design and publish technical articles for Avnet website
o Old website migration to a new site and transferring big data

### UX/UI Designer @ NIMA Design
Jan 2011 – Jan 2016 | San Francisco Bay Area
As an independent contractor assisting clients with design needs for the past seven years.  Worked for companies such as Johnson & Johnson, BabyCenter, Avnet, IIC, and UC Berkeley. Hands-on experience as a UX designer and produced multiple design concepts for responsive web and mobile apps to satisfy a set of given business requirements. Responsible for coordinating and delivering a variety of design solutions. Worked collaboratively with the cross-functional teams in an agile environment to identify the best design approaches. Provided user-centered design, user interface, and art direction for companies. Knowledge of usability best-practices for web and mobile applications. Collaborating & iterating with Product, Marketing, Creative Director, and other designers throughout the design process.  Created wireframes, storyboards, visual designs, prototypes, sitemaps, and screen flows to support new products and features. Strong skills in Sketch, Adobe CC, Illustrator, Photoshop, InDesign and other design tools.

Responsibilities:
o Identifying and translate concepts into customer journey maps, and personas 
o  Design and deliver wireframes, flows, mockups, storyboards, personas, prototypes for iOS, Android and web devices, and interfaces
o Using industry standard UX process to create new designs
o Bringing new ideas to the team and current design trends
o Participate in design brainstorming sessions, capturing client feedback
o Work with design guidelines and collaborate with team members to ensure consistency across designs
o Work collaboratively with developers to ensure successful implementation of a design specification
o Completing various visual design assignments including visual identity, info-graphics, personas, and UI guidelines
o  Ability to come up with creative ideas about a given topic or situation to solve problems in a fast-paced environment  
o  Cooperating with research, engineering, and marketing teams
o  Product usability testing

### Web Designer @ University of California, Berkeley
Jan 2013 – Jan 2014 | Berkeley, CA
Web designer/ Consultation/ Photographer / Graphic Design
The main task was web design, and I designed and developed web pages, using HTML, CSS, JS. I used WordPress as CMS for this project and created logins for all lab members to edit the website. Also, I created graphics, images, profile pictures, photography, and Interactive contents and slideshow, using JavaScript and Adobe Creative Suite.

Responsibilities:
o designed and developed web pages, using HTML, CSS, PHP, and WordPress
o created graphics, logo design, and photography, using adobe creative suite
o designed and developed web templates from scratch
o developed PHP pages and used WordPress as the content management system
o designed interactive contents and slideshow, using javascript and adobe creative suite
o provided UI/UX design solutions
o training lab staff members to edit website content using WordPress
o website photography

### Design Internships @ San Francisco State University
Jan 2011 – Jan 2012 | San Francisco, CA
design Internship_ San Francisco State University.
Teacher Assistant_San Francisco State University.

### Design Internship @ San Francisco State University
Jan 2010 – Jan 2011 | San Francisco, CA
Worked as a Intern and Teacher Assistant in electronics Design lab at San Francisco State University


## Education
### Bachelor of Science (B.S.) in Product Design - Industrial High Tech Design
San Francisco State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/nimasohrabi
- Portfolio: https://nimadesign.net/

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Source: https://flows.cv/nimasohrabi
JSON Resume: https://flows.cv/nimasohrabi/resume.json
Last updated: 2026-04-13