2021 — Now
Menlo Park, California, United States
Bangkok Metropolitan Area, Thailand
Successfully launched 3 new products with great feedback from the clients. Increased revenue by 30% in 2 quarters.
Built up the company brand through social media channels including company website, Facebook page and Line business, improving company reputation and customer trust.
Worked on one stop full-service beauty and cosmetic project from creating custom or standard formulas to manufacturing to packaging.
Kept up with industry trend through my R&D team, market research and price investigation in order to create detailed custom solutions.
Worked with production, engineer, and QA to ensure the feasibility of product and production.
Manage external and internal dependency to keep multiple projects on track and complete in all aspects
Singapore
End-to-end conceptualization and design of the first self-serve ad platform (including campaign creation & reporting tool capabilities) for Grab’s food merchant partners.
Invented the first external Ad creation tool to streamline the creation process, and incorporated a system-generated banner design for each merchant, with zero design effort.
Singapore
First designer in the GrabAds team. Set up the initial and sustainable foundational design direction that considers both GrabAds's business goals and aligns with Grab Design System.
Designed ads' user flows and guidelines for internal and external use; Native image and video ads, Food banner ads, Food search ads, Rewarded ads, and Online-to-Offline ads. Collaborated across teams in Grab for ad implementation and launching process.
2013 — 2016
San Francisco Bay Area
Innovative Ads: Designed and prototyped new design guides, platform components for Ads and UI to enhance Yahoo Ad Products. Partnered with the Yahoo Magazine team on ads exploration for Tiles Monetization throughout Yahoo.com
Tiles Monetization: Yahoo Search Ads: Partnered with the Yahoo Mobile Search team. Explored new creative ways to answer requirements and solve problems for current ad formats for both desktop and mobile.
Ads Specification: Specified all design components, interactions, and deliverable assets guideline for the new Yahoo Ad formats. Worked with engineers, AD tech, and sales team to use these assets on adspecs.yahoo.com.
Education
2008 — 2011
Pratt Institute
Master's degree
2008 — 2011
Chitralada School