# Nina Hoontrakool > Product Designer at Meta Location: San Francisco Bay Area, United States Profile: https://flows.cv/ninahoontrakool ## Work Experience ### Product Designer @ Meta Jan 2021 – Present | Menlo Park, California, United States ### Business Development Manager @ Quality Lab Co.,Ltd Jan 2016 – Jan 2022 | Bangkok Metropolitan Area, Thailand • Successfully launched 3 new products with great feedback from the clients. Increased revenue by 30% in 2 quarters. • Built up the company brand through social media channels including company website, Facebook page and Line business, improving company reputation and customer trust. • Worked on one stop full-service beauty and cosmetic project from creating custom or standard formulas to manufacturing to packaging. • Kept up with industry trend through my R&D team, market research and price investigation in order to create detailed custom solutions. • Worked with production, engineer, and QA to ensure the feasibility of product and production. • Manage external and internal dependency to keep multiple projects on track and complete in all aspects ### Lead Product Designer, GrabAds @ Grab Jan 2019 – Jan 2021 | Singapore • End-to-end conceptualization and design of the first self-serve ad platform (including campaign creation & reporting tool capabilities) for Grab’s food merchant partners. • Invented the first external Ad creation tool to streamline the creation process, and incorporated a system-generated banner design for each merchant, with zero design effort. ### Senior Product Designer, GrabAds @ Grab Jan 2018 – Jan 2019 | Singapore • First designer in the GrabAds team. Set up the initial and sustainable foundational design direction that considers both GrabAds's business goals and aligns with Grab Design System. • Designed ads' user flows and guidelines for internal and external use; Native image and video ads, Food banner ads, Food search ads, Rewarded ads, and Online-to-Offline ads. Collaborated across teams in Grab for ad implementation and launching process. ### UXUI Designer, Ads and Data @ Yahoo Jan 2013 – Jan 2016 | San Francisco Bay Area • Innovative Ads: Designed and prototyped new design guides, platform components for Ads and UI to enhance Yahoo Ad Products. Partnered with the Yahoo Magazine team on ads exploration for Tiles Monetization throughout Yahoo.com • Tiles Monetization: Yahoo Search Ads: Partnered with the Yahoo Mobile Search team. Explored new creative ways to answer requirements and solve problems for current ad formats for both desktop and mobile. • Ads Specification: Specified all design components, interactions, and deliverable assets guideline for the new Yahoo Ad formats. Worked with engineers, AD tech, and sales team to use these assets on adspecs.yahoo.com. ### Interactive Web Animator/Designer @ New York Post Jan 2011 – Jan 2013 | New York, NY Designed and developed high-impact premium advertorial Flash & After Effects animation takeovers for nypost.com. In a highly creative role, discussed animation ideas with potential clients and sales teams to create unique concepts, resulting in a 20% increase of animation takeover sales. Rich media ad executions include: • Bloomingdale’s : two Homepage and Page Six takeovers • CW Arrow : two Page Six and Entertainment takeovers • Food Network CHEFWANTED : Homepage takeover • Macy’s : Page Six takeover Maintained takeover timelines from start to finish, creating initial concepts (often with no client direction), designing mockups and storyboards, gaining client approval, coordinating with sales and agency teams to ensure assets were obtained and requirements were clarified and understood by all stakeholders, developing the animation, making last minute changes, performing QA for all browser types, putting live on the site and ensuring no issues. Trained and led junior designers and sub teams regarding creative concepts and execution processes. Developed other types of takeovers and animated ads, such as video masthead and leaderboard shopper units, Flite ads utilizing social media plug-ins and other real-time content, interactive box ads and skins. Worked with vendors, ad trafficking, development and sales teams to develop these new types of takeovers and to troubleshoot and ensure delivery of all interactive advertisements for the site on a daily basis. ### Designer and Event Coordinator @ Quality Lab Jan 2007 – Jan 2007 | Bangkok, Thailand ### Graphic Designer @ Design By Noun Jan 2006 – Jan 2006 | Bangkok, Thailand ## Education ### Master's degree in Digital Arts (Interactive Media) Pratt Institute Jan 2008 – Jan 2011 ### Highschool Chitralada School ## Contact & Social - LinkedIn: https://linkedin.com/in/ninahoon --- Source: https://flows.cv/ninahoontrakool JSON Resume: https://flows.cv/ninahoontrakool/resume.json Last updated: 2026-03-25