Working with an array of clients to build their vision, craft beautiful and thoughtful art and design experiences, digital storytell, and conduct user research.

Design Expertise

• Led end-to-end projects, ensuring high-quality visuals and user-centered solutions for delightful user experiences.

• Integrated customer insights through site audits, UATs, and user research.

• Created comprehensive user experiences: personas, customer journeys, flows, wireframes, prototypes, interviews, analysis, and tests.

• Presented solutions and insights to guide product strategy.

• Strategized and released features as a Product Manager.

• Supported SEO, design systems, and design thinking, focusing on user-centric approaches, inclusivity, and social impact.

• Applied proactiveness, independence, and problem-solving.

• Fostered a feedback culture for continuous improvement.

Leadership & Project Ownership

• Acted as lead Product Manager and lead Product Designer.

• Created, implemented, and launched features like Bobbie U, Brand Partner Perks, and Momnibus.

• Owned multiple projects independently, with confident decision-making and openness to collaboration.

• Presented recommendations of design and research expertise.

Organizational Improvement

• Built and implemented operational processes and workflows for the Platform team.

• Defined user research and usability test practices for a customer-centric approach.

• Ensured file structures, UX Design Audit, User Research 101, User Interview Guidelines & Questions, and Regulatory Approval Process were in place.

Collaborative Work

• Collaborated with Executive, Platform, Product, Engineering, Lifecycle, Marketing & Branding, Research & Development, Regulatory and Medical teams on initiatives and design solutions.

• Communicated effectively, building strong cross-functional relationships.

Strategic Impact & Decision Making

• Led quantitative and qualitative research for the product roadmap.

• Drove UX design thinking, product visual design improvements, and supported design system.

• Proactively addressed feedback, confidently making decisions leveraging digital design expertise.

Design Expertise

• Designed Vision Video user interfaces and prototypes for major enterprise brands, aligning designs with business goals, customer personas, and intents to define automation roadmaps.

• Created effective, innovative, and delightful conversational user-centric experiences.

• Developed messaging visuals for deliverables across the user experience.

• Worked independently as individual contributor and and cross-functional on a team to support Marketing efforts and deliver quality designs.

Organization Improvement & Collaboration

• Supported proactive and reactive opportunity progression tactics for the Marketing Creative Team.

• Prioritized delivering design work on strategy, ensuring alignment with project deadlines.

• Collaborated with team's seasoned conversational strategy experts to write and design conversation transcripts and automated conversations.

• Demonstrated effective verbal and written communication to team members, facilitating clear and efficient collaboration.

• Designed packaging material and in-store displays.

• Created brand, email, marketing, and social assets to strengthen brand cohesion.

Leadership & Project Ownership

• Continued to support on general Designer functions, as well as Design Director responsibilities

• Fostered collaboration and unity between cross-functional teams.

• Developed presentations, Brand guidelines, Influencer guidelines, and RFPs for Executive & Board teams, Sales team, clients, and partners.

• Managed the design budget and projects, including hiring, training, and managing interns and freelancers.

• Built and led a team of talented designers (freelancers and interns) who collaborated across multiple teams.

• Ensured designers developed and delivered creative on brand and on time.

• Provided continual feedback to the Design Team, focusing on art direction and visual design direction.

Resource Management

• Created a freelance resource list for all outsourced design work, budgeting for photography, video, art direction, visual design, print design, UX/UI design, UGC, and branding.

• Collaborated with Creative Director of Video on e-commerce production of lifestyle photography and video shoots - ensuring a seamless photoshoot and clear style directions.

Workflow & Process Improvement

• Created and implemented a company-wide design workflow and infrastructure.

• Developed a system workflow for all design projects, streamlining the request process.

• Coordinated work between designers and all departments, ensuring smooth collaboration.

Strategic Impact & Decision Making

• Provided strategic input to ensure the brand was up-to-date, properly utilized, and aligned with industry standards.

• Supported business development within the team through strategic brand enhancements

Design Expertise

• Oversaw the design of various assets, maintaining the integrity of Motherly's aesthetic across branding, product, UX/UI, print, web advertising, event collateral, e-commerce, and social components.

• Worked independently and collaboratively, providing strategic direction, conceptualizing ideas, art direct, design, iterate, manage, produce, and deliver materials - managing the end-to-end design process.

• Created internal and external design assets for Motherly as a brand, The Motherly Shop (Growth/E-commerce/Marketing), Sales, Studios, Audience Development (Social), Editorial and Content teams. Work included but was not limited to:UX/UI, newsletters, emails, ROS and web banner ads, social media assets (FB, IG, Pinterest, Twitter), sales pitch presentations and decks, survey reports, CEROS interactive experiences, animations and GIFs, event collateral, iconography, illustrations, studio photography, photography content sourcing, image retouching and editing, guidelines, and rebranding.

Brand Consistency

• Maintained the integrity of the aesthetic, brand, and style of Motherly across internal and external creative assets.

• Provided strategic input to creative efforts.

• Ensured the brand was up-to-date, properly utilized, and extended sections for clarity as needed.

• Maintained the integrity of the aesthetic, brand, and style of Motherly across internal and external creative assets.

Development Oversight

• Created and implemented a company-wide design workflow and infrastructure, streamlining the request process.

• Coordinated work between designers and all departments, ensuring smooth collaboration.

Detail Orientation:

• Ensured the brand was up-to-date, properly utilized, and extended sections for clarity as needed.

• Ensured deadlines were met and responded quickly to requests and project briefs.

• Developed and delivered designs that were creative, beautiful, on-brand, empowering, and thoughtful.

Design Expertise

• Developed creative concepts for key art, posters, banners, and collateral materials to align with the vision and theme of each theatrical production or event.

• Effectively presented and communicated design concepts.

• Created visually compelling and engaging artwork , ensuring high-quality production.

• Upheld company’s brand consistency throughout all materials for a cohesive and recognizable identity.

Project Management

• Manage multiple design projects simultaneously, adhering to deadlines and coordinating with cross-functional teams as needed.

• Keep track of project timelines, milestones, and deliverables to ensure smooth workflow and timely completion.

Collaborative Work

• Collaborated with marketing and artistic teams to understand the core message and visual identity of each project.

• Demonstrated flexibility in adjusting design styles to suit different genres of productions and events.

• Possessed openness to feedback and willingness to make revisions based on team's input.

Design Expertise

• Designed functional, logical, and visually appealing user experiences and interfaces.

• Delivered comprehensive client solutions, including personas, wireframes, user flows, journey maps, prototypes, and high-fidelity designs.

• Engaged in an iterative design process, incorporating user feedback and usability testing results to refine and enhance user interfaces.

• Developed interactive prototypes to demonstrate the functionality and flow of user interfaces.

• Ensured that all design solutions adhered to established UX principles, standards, and best practices.

Organizational Improvement

• Conducted in-depth user research through interviews, card sorting, user shadowing, and usability testing to gather insights.

• Presented compelling findings from user research and design solutions to clients, fostering understanding and alignment with project goals.

• Maintained detailed documentation of design processes, rationale, and user research findings for clarity and consistency within the UX team.

Collaborative Work

• Collaborated closely with developers and other stakeholders, ensuring seamless integration.

• Facilitated usability testing sessions.

• Collaborated with team members to implement research.

• Participated in team feedback collaboration.

Design Expertise

• Applied expertise in creating visually delightful and user-friendly designs.

• Designed and art directed a variety of materials, including tech campaigns, email newsletters, sales playbooks, presentations, infographics, social media content, web and mobile advertisement banners, and event materials.

Collaborative Work:

• Effectively translated research and complex ideas into easily absorbed materials for both internal (team) and external (customer) usage.

• Facilitated cross-functional collaboration with multiple stakeholders and team members, ensuring alignment and effective communication.

Design Expertise:

• Designed and art directed web and mobile interfaces.

• Create narratives that help tell the story of the work in an impactful way.

• Mapped existing and future experiences through journey maps.

• Delivered effective work on-time for financial services, retail, software, and commercial clients.

• Clients included: JP Morgan Chase Bank, Godiva, Honeywell

Collaborative Work

• Created digital product experience concepts as individual contributor and with a team.

• Synthesized research activities with UI Architect.

• Designed systematic user experiences across web and mobile platforms for various marketing campaigns and LivePerson.com.

• Work included sitemaps, wireframes, art direction, advertisements, presentations, event collateral, internal and external marketing materials.

• Designed various marketing campaigns and visual design across LivePerson.com.

• Provided web design, print design, and art direction solutions for the DTGB brand and monthly events.

Designed various e-mail banners, web advertisements, and social media posts.

Created user-centric digital experiences. Collaborated with cross-functional teams, including UX designers and content creators, to design and implement engaging web interfaces.

Designed beautiful, user-friendly and strategic web experiences including rich media and standard display ads, web design, social media branding and content, Facebook applications, e-mail layouts, logos and production. Clients included Capital Health, Ciao Bella, Havahart, Hunter Douglas, Infusium, Jets, NUK, Panasonic, Peter Leschner, Pert Plus, and Rita's Ice.

Created print advertisements, web and e-mail layouts, web banners, promotional offers, and logo lock-ups. Clients included AT&T, Brawny, GoldToe, GovPayNet, Guthy-Renker (Proactiv), Hertz, Purex, Tourism Ireland, and Viking River Cruises.

• Supported the Senior Secretary and Foundation Co-Chairs and faculty with administrative tasks.

• Assisted first year Foundation students regarding University procedures.

• Assisted with student advising, preparation, and organization for students each semester.

• Input correspondences as requested, including photocopying and delivering of.

• Maintained computer files, student schedules, prepared and distributed advising, registration and declaration of major documentation.

• Coordinated appointments with students and chairs.

• Provided assistance with special events, departmental meetings, and trips.

• Framed student work.

• Assisted in promoting, coordinating, scheduling, and transportation of exhibits.

• Advertised for Foundation or campus events.

• Processed requests for maintenance repairs.

• Demonstrated computer skills in word processing and database programs.

Created Off-Air, print related projects, advertisements, layouts, and presentations; assisted On-Air graphics.

Worked independently and as a team to strategically create and design new business pitches under strict deadlines. Clients included Panasonic, Hunter Douglas, Jets, Havahart, Capital Health, and Peter Leschner.

Worked independently and as a team to strategically create and design new business pitches under strict deadlines. Clients included Panasonic, Hunter Douglas, Jets, Havahart, Capital Health, and Peter Leschner.

Assisted with studio projects, book making techniques, letterpress printing, creating and binding portfolios for the Center Broadside Reading Series, gallery maintenance and installation of special events, light administrative duties.

Created online advertisements, web layouts, and implementing other design skills for the company and clients.