# Nina Shen R. > Language and tech. Staff UX @ YouTube Location: San Francisco Bay Area, United States Profile: https://flows.cv/ninashenr Building digital products for 15 years; writing for (and thinking about) the web forever. Seasoned cross-functional leader and currently a staff UX content design lead at YouTube. My deep background in the humanities informs all my tech work, both tactically and philosophically. Language is my subject and my primary tool. I'm happiest working across disciplines and excel at translating among audiences. Whether it's GDPR or Game of Thrones, ranking algorithms or Renaissance drama, I specialize in bringing clarity, structure, precision, and efficiency to complex teams and projects — on deadline. Proud recipient of a Paul & Daisy Soros Fellowship for New Americans, which honors the contributions of immigrants and children of immigrants to the United States (www.pdsoros.org). ## Work Experience ### Content Design Lead, AI @ YouTube Jan 2025 – Present ### Staff UX Content Designer @ Google Jan 2022 – Present | San Francisco Bay Area Content design lead, GenAI at YouTube Content design lead, consent & transparency, central Google privacy team ### Writer @ various publications Jan 2002 – Present Features, criticism, and reporting for Slate, Vulture, The Washington Post, The International Herald Tribune, New York Times online, Saveur, Marie Claire, and more. ### Principal/Senior Staff Content Designer and Product Team Lead (Health, Integrity) @ Meta Jan 2019 – Jan 2022 | San Francisco Bay Area Principal/senior staff-level content designer on the health team, with work spanning preventive health, mental health, and well-being. As lead content designer for Facebook’s preventive health work (including COVID-19 products and campaigns), I collaborated closely with other cross-functional leaders to set team and product strategy; developed and evangelized research-based best practices for use by designers and PMs across the company; ran crits and review sessions; and partnered with directors and other senior peers on projects with significant cross-company involvement. Our work connected over 2 billion people from 189 countries to reliable information about COVID-19. Health design highlights: * COVID-19 Info Center (localized in 71 languages) * COVID-19 and flu vaccine campaigns in partnership with global ministries of health * COVID-19 misinformation interventions (https://www.fastcompany.com/90586312/facebook-notifications-covid-19-misinformation) * Presented at company-wide Design org all-hands Prior to that, I helped develop highly complex, highly visible projects in the integrity space, including product development for Facebook's Oversight Board and the Community Standards Enforcement Report. ### Editorial Lead @ Meta Jan 2017 – Jan 2019 Editorial lead on new communications program about Facebook's trust and safety projects. Produced films and articles on complicated topics for non-tech audiences. Covered false news, ranking algorithms, security design, and more. Highlights: * Developed "Facing Facts," a film about Facebook's work on misinformation, with Morgan Neville, director of "Won't You Be My Neighbor." ("A rare look at the people who run News Feed: the nerds you’ve never heard of who run perhaps the most powerful algorithm in the world." - Nicholas Thompson, Wired) * Interviewed civil society and tech experts for a package on the policies and technology that help make Facebook a safer, more welcoming place for women around the world. ### Writer / Recapper @ New York Magazine Jan 2012 – Jan 2019 Vulture's "Game of Thrones" writer for six seasons, which is where all my Twitter followers come from. Chatted about TV criticism on an episode of the Hugo-award winning podcast Our Opinions Are Correct, hosted by Annalee Newitz and Charlie Jane Anders. ### Senior Marketing Manager | Echo/Alexa @ Amazon Jan 2016 – Jan 2017 | Greater Seattle Area Early member of the Echo/Alexa marketing team, with special focus on customer insights and customer engagement strategy. For 15 months: single-threaded owner of the engagement email program for Echo device owners. The New Yorker wrote about the program during my tenure and Jeff Bezos and Walt Mossberg gave it a shout-out at Recode 2016. Some of the things I did included: * partner with product managers and other stakeholders across Alexa and Amazon on content and launch strategy, coordinating across multiple and varied roadmaps * drive content optimization with senior Amazon leadership and cross-functionally with product teams, PR, legal (while writing all content) * establish best practices for customer messaging and education about voice-interface features * develop metrics and reporting * lead development of strategic projects around existing customer engagement, both in the email channel as well as on-site ### Senior Community Manager and Strategist | Kindle @ Amazon Jan 2013 – Jan 2015 | Greater Seattle Area Write On by Kindle (writeon.amazon.com) is a collaborative community for readers and writers. As community lead, I had primary responsibility for our users' relationships -- both the relationships they have with one another, as well as the ones they have with our team. Partnering closely with Product, I dove deep into both qualitative and quantitative data to understand customer needs, then used that knowledge to guide decisions on business strategy and feature development. I created the guidelines that ensured a safe, vibrant community and I designed policies and scalable systems to enforce those guidelines. As the person who oversaw "all the words stuff," from UI elements to email to editorial features, I directed a key part of our user experience. I collaborated regularly with engineers, UX designers, legal, and PR, and had one direct report. ### VP of Content @ Figment Jan 2011 – Jan 2013 Figment is a digital writing community for teens and young adults. With a user-generated library of more than half a million stories, Figment is where hundreds of thousands of young writers come to share their work, discover new stories, and connect with the publishing industry. Winner of the L.A. Times Book Prizes' Innovators Award in 2012. Acquired by Random House in 2013. I led Figment's content marketing and display advertising businesses, original content development, and social media strategy. Partnering with publishers and other brands, I designed innovative programming to engage young readers and writers around authors, titles, and other products. ### Writer/Editor @ Slate Magazine Jan 2008 – Jan 2011 For a time I was the lead writer and editor for Brow Beat, Slate's culture blog, and an editor at DoubleX, the magazine's section for women. I spent two years as Slate and the Washington Post's "Green Lantern,"​ answering users'​ thorniest questions about the environment with deep reporting and plenty of spreadsheet scribbling. I was a regular contributor to Slate's popular "Explainer"​ column, writing on politics, language, weird science, religious doctrine, and beyond. I now know whether you can get drunk from using too much Purell and why everything was so much bigger in prehistoric days. Two big interactive pieces I spearheaded research for--Slate's "80 Over 80" (the 80 most powerful, influential and energetic octogenarians in America) and "Procrasti-Nation" (interviewing people from every profession we could think of about how they tended to waste time on the job)--were listed in Slate's 20th anniversary list of Slatiest Slate Pieces of All Time. ### Editor @ Barnes and Noble/Spark Publishing Jan 2004 – Jan 2007 Developed and executed a wide range of titles, including a series of graphic novels and books on breaking into the film and fashion industries. Team editor on Barnes & Noble Shakespeare (new editions of the collected works). ### English faculty @ Lakeside School Jan 2002 – Jan 2003 Taught 9th and 10th grade English. Led drama programs (in Shakespeare and performance art); co-directed student/faculty mainstage production; co-advised Asian-American and mixed-race student organizations. ## Education ### BA in English Yale University ### MA in Shakespearean Studies King's College London ### MA in Cultural Reporting and Criticism (School of Journalism) New York University ## Contact & Social - LinkedIn: https://linkedin.com/in/ninashen - Portfolio: http://nina-shen-rastogi.com --- Source: https://flows.cv/ninashenr JSON Resume: https://flows.cv/ninashenr/resume.json Last updated: 2026-04-13