# Niral Shah > Senior Product Designer | Driving 0→1 & Scalable Experiences Across Mobile · Web · TV | Design Systems · Product Strategy · Executive Storytelling · Mentorship Location: Pleasanton, California, United States Profile: https://flows.cv/niral As a hands-on design leader with 12+ years of experience, I’ve driven 0→1 innovation and scalable design systems across mobile, web, and TV platforms. My work has increased engagement by 20% on global apps, accelerated design and development velocity by 25% through systematization, and shaped product strategy in collaboration with executives and cross-functional partners. I mentor emerging designers, champion design quality, and enjoy transforming ambiguity into clarity through user-centered, data-informed design. I’ve partnered with global brands like Virgin Media, Vodafone, and Liberty Latin America to deliver elegant, high-scale experiences. Passionate about building human-centered products, AI, design systems, and storytelling. I love working with teams who want to elevate design strategy and ship impactful products. 💬 Open to connecting—grab a spot on my Calendly https://calendly.com/niral_shah/introductory-call ## Work Experience ### Senior User Experience Designer @ Xperi Inc. Jan 2013 – Jan 2024 | United States • Led end-to-end design for mobile experiences used by millions, increasing engagement by 20%. • Built a cross-platform design system, improving velocity by 25%. • Shaped product vision for content discovery, influencing roadmap and retention outcomes. • Presented strategy to executives, aligning 4 orgs and 15+ developers. • Mentored 5 junior designers, building rituals and design quality benchmarks. ### UI Design Consultant @ Personal Consulting Jan 2004 – Jan 2012 | San Francisco Bay Area ### Web Designer @ Puretech Internet Pvt Ltd. Jan 2000 – Jan 2002 ### Graphics Designer @ Tata Interactive Systems Jan 1999 – Jan 2000 | Maharashtra, India ## Education ### Stanford LEAD Stanford University Graduate School of Business ### Master UX Design for AI Applications in AI X UX Design Human Centered AI Institute ### Master UX Design for AI Applications in AI X Design Thinking IDEO-U ### AI X Design Thinking IDEO-U ### Certified Usability Analyst Human Factors International (HFI) ### GDA- Government Degree of Arts in Commercial Arts Sophia Polytechnic ## Contact & Social - LinkedIn: https://linkedin.com/in/niral-shah-designer - Portfolio: https://www.niraldesigns.com/ --- Source: https://flows.cv/niral JSON Resume: https://flows.cv/niral/resume.json Last updated: 2026-04-13