# Nirali Shah > Senior Product/ User Experience Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/niralishah I enjoy collaborating with multi-disciplinary teams in an end-to-end process to craft interfaces and experiences that make complex tools accessible and valuable. I start with an investigation into the problem that needs to be solved, followed by an understanding of the needs of the users and how the technology solution works at a conceptual level. I look into the technical aspects of the implementation– dependencies, capabilities and limitations. And then move swiftly to explore ideas and concepts with sketches, wireframes and quick prototypes. I like to leverage data to make design and product decisions. I design with the goal to simplify complexity with ingenuity, order, thoughtful trade-offs and visual craft. I have an education background in design, 10 years of Graphic Design experience and 8 years of experience in Product, Interaction, User Experience and User Interface design. I now aim to design for AI-powered products and systems, incorporating human-centered design principles and cognitive product psychology. ## Work Experience ### Senior UX/UI Designer @ ServiceNow Jan 2026 – Present | San Francisco Bay Area Designing and building solutions to bring visibility, automation and control to lifecycle management of user/ employee access. ### Senior Product Designer @ Veza Jan 2026 – Present | Redwood City, California, United States ### Senior Product Designer @ Coram AI Jan 2025 – Jan 2026 | Sunnyvale, California, United States Lead the design for Coram AI's web platform and native mobile app that integrate and support multiple product lines. ### Senior Product Designer @ Verkada Jan 2022 – Jan 2025 | San Mateo, California, United States Working with the team of 'Air Quality' product line to enhance analytics experiences and build new features. Led cross-product platform features like the Alert System, User and Group Management, Feature Manager and Partner Tools. ### Product & User Experience Designer @ Verkada Jan 2020 – Jan 2022 | San Mateo, California, United States Designed and built responsive desktop and mobile web experiences for the flagship video security products – Cameras. Worked with multiple Product and Engineering teams to implement computer vision features and device settings. ### UX Designer @ Momentum Design Lab Jan 2019 – Jan 2020 | San Mateo, California Conducted user research and competitive analysis based on business goals and user needs to derive UX strategy and UI improvements for a clean energy start-up. Led desktop and mobile design of an integrated crypto asset management platform. Project involved creating user personas, user journey maps, information architecture, wireframes, prototypes, visual UI design, interaction design and style guides as deliverables. Designed data visualization tools for a Talent Analysis platform. Conducted heuristic evaluation and made usability recommendations for a french multi-national corporation's website. ### Senior UX/UI Designer @ Robosoft Technologies Jan 2017 – Jan 2018 | Mumbai Area, India Worked on strategy and design for a white-label OTT entertainment mobile, tablet and TV app. Project involved research, design strategy, feature listing, creating app architecture map and interface design. Led user engagement strategy and proposed features for the Mc Donald's India mobile app. Designed a mobile and tablet experiences for services to manage a large corporate campus. ### Senior Graphic Designer @ Ajay Shah Design Studio Jan 2013 – Jan 2017 | Mumbai Area, India Project lead with key responsibilities of client interaction, project planning, design management, contextual research, strategy, brand story and positioning, designing of visual identity systems and communication collaterals. Working with clients from diverse industries deepend my interest in creation of strategic and conceptual communication with high aesthetic and functional value for corporates, businesses and brands. ### Graphic Designer @ GraphicRhyme Jan 2011 – Jan 2013 | Mumbai Independently handled various print and digital and branding projects for Rubberband products, R3 Diamonds inc., Kingsley and Maybrook (London), K. Raheja Group, Ives Internation Pvt. Ltd., Raj Lifters Pvt. Ltd. and other corporate enterprises ### Junior Graphic Designer @ Ajay Shah Design Studio Jan 2010 – Jan 2010 | Mumbai Area, India Graphic design, branding, identity, web and app design projects in different sectors ranging from real estate, technology start up, retail brands and corporate organisations ### Trainee & design intern @ beyondesign Jan 2008 – Jan 2008 | Marine Lines, Mumbai Designed corporate identity, invites and print communication for JSW, Designed print collaterals for Diageo ### Intern @ Thoughtrains design consultancies Jan 2006 – Jan 2006 | Mumbai Designed corporate stationery and brochure layouts for construction companies ## Education ### Masters - Graphics for Visual Communication in Graphic Design University of the Arts London ### Bachelor of Fine Arts (BFA)– Applied Art in Commercial and Advertising Art University of Mumbai ## Contact & Social - LinkedIn: https://linkedin.com/in/nirali-k - Behance: https://www.behance.net/niralikaria --- Source: https://flows.cv/niralishah JSON Resume: https://flows.cv/niralishah/resume.json Last updated: 2026-04-13