Built brand new experience for Spotify fans in Listening Parties (LPs) in under 6 months, to enable artists to connect with their fans, earn thousands of dollars and create new streams of revenue for Spotify
Facilitated first interactive Spotify experience with live chat & streaming capabilities, allowing artists to talk and demo music to thousands of fans concurrently
Ran 90+ LPs, rewarding over 20,000 fans with an opportunity to interact with their favorite artists, with 95% satisfied, 60% actively engaged
98% of artists registering a causal lift in streams in the week following the LP, with 125% avg. causal lift in streaming in the week following the LP and 444% avg. lift in song saves among attendees on the day of the event
Led architectural design, documentation and implementation to develop a data orchestration layer to allow users to purchase from their favorite artists within the LP interface
Hosted 15 LPs during Spotify Wrapped, with sold out event rooms, with artists boasting many millions of monthly listeners
Deployed regular maintenance of Spotify’s merchandise store, including accessibility and UTM attribution changes, with changes affecting millions of users and generating millions of dollars
