Senior Software Engineer with 14 years of experience building scalable web & mobile solutions for ad-tech, IoT, and enterprise software. Proven record of mentoring engineers, boosting user engagement, and driving revenue growth.
Sunnyvale, California, United States
Generated $13M in ad revenue and boosted CTR 64% in one quarter by designing 10 new creatives for grouped ads on Facebook & Beeswax, building a responsive landing page, and resolving creative rejections.
Increased mobile branded ad revenue 6X (from $1.5M to $8.9M in 10 months) by optimizing ad placement on applied pages through cross-functional collaboration.
Doubled ad impressions and delivered $250K/month in recurring revenue by engineering a reusable plugin for ITA ads on Mobile Home Page and App Tracker.
Led high-priority, cross-organization initiative to enable multiple resume uploads for job seekers, improving flexibility for generalist applicants, and mentored 5 engineers. Increased years of experience submission rate by 5% in two months.
Increased hires per application by 5% and received 96% positive response in one quarter by redesigning job seeker profiles using React, TypeScript, Spring Boot, JetPack Compose, and Kotlin, while mentoring 3 engineers.
Increased CTR by 28% in one quarter by upgrading Branded (ITAB) onsite ad creatives with Aurora Designs, mentored one engineer, and created a reusable plugin to display view and click impressions to employers on Indeed analytics tool.
Launched a pilot program with 9 clients and generated $200K in two months by working cross org and adding the ability for advertisers to create one custom creative per campaign on our OCAMP portal for branded ads.
San Mateo, Ca
Implemented UI components using React and Node.js to build enterprise portals which played a crucial role in acquiring 2 leading brokerage firms as partners.
Created a web UI using React to enable thousands of customers to safely and easily do Billions of Dollars worth commercial real estate transactions online which increased revenue by 20%.
Increased scalability by creating web services using Node.js which are consumed by thousands of mobile devices.
2015 — 2016
San Francisco Bay Area
Created web UI to view real-time club member feedback and weekly reports using Angular, Bootstrap, and Firebase, which played crucial role in acquiring first 2 paid customers and increase revenue by 5% at launch.
Took initiative to create the first revenue product for Netpulse by designing scalable architecture, which resulted in 2 million dollars in advertising revenue.
Implemented all UI components using JavaScript, HTML, and CSS to serve real time ads on thousands of internet connected cardio machines such as Matrix, DCI, Startrac in gyms across US & Europe, which is forecasted to increase advertising revenue by 3X.
Eliminated delays associated with user creation/management by designing and developing REST web services that could be called from equipment manufacturers’ management portals.
2012 — 2015
Designed web streaming software to deliver Youtube videos and TV Shows to fitness machines across US.
Expanded the footprint of Netpulse’s Software by 35% by leading our internationalization(i18n) effort that allowed us to take the software across Europe.
Increased market penetration by 200% by co-ordinating software integration with all major industry players such as Matrix, Life Fitness, Cybex, etc to enable the fitness equipment web UI to run on their Windows & Linux platforms.
Designed and led team of 5 to develop Join A Challenge feature on fitness equipment web UI using JavaScript, CSS, and HTML, which increased monthly active users by 20%.
2011 — 2012
Sunny Vale, CA
Part of the team developing, updating, and maintaining Website using HTML, CSS, JavaScript, PHP, and MySQL and blogs using WordPress
Rebuilt the existing website using Joomla 1.6, HTML, CSS 3.0, JavaScript, jQuery, PHP, and Adobe Photoshop as an image editing tool
Responsible for developing marketing e-mails using HTML, CSS, and Adobe Photoshop
Education
Visvesvaraya Technological University
BE
Santa Clara University