Bengaluru, Karnataka, India
* Modeled backend service for end-to-end integration of Cult.sport vertical into internal telesales system, designed discount constructs, and developed a functional telesales agent UI using React. Lead to a 10% increase in revenue.
* Developed a web scraper scheduler engine to scrape over 10,000 SKUs daily from marketplaces like Amazon and Flipkart, leveraging webscraper.io and SmartProxy to bypass rate-limiting, enabling market price sensitivity analysis.
* Cross-functioned with central payments team to implement a multi-tenant delayed/failed payments and fulfillment processor, addressing payment gateway webhook delays/failures. Increased conversion rates by 3.9% and net revenue by 0.8%.
* Redesigned address flows for the Cult.sport platform, adding features like address editing, location fetch, auto-completion, aliasing, and order confirmation preview. Reduced O2C (Order-To-Cancel) by 8% and improved address addition rates by 1.6 per user.
* Setup no-code tools like Appsmith and Retool on EC2 instances within a secure VPC, enabling VPN only access and seamless integration with internal services to power 100+ business-critical dashboards.
* Integrated MoEngage on Cult.sport website for personalized event-driven CRM interactions, supporting ~1M daily user comms and 1M daily website events. Enabled two-way interaction with internal services using SQS and SNS, handling ~100k daily events.