Led the modernization design of Bubble’s core editor, redesigning the Properties and Layers panels into a scalable system that improved usability and reduced workflow friction.

Built a two-tiered design system (Global + Local) and launched a Design System Guild to enable consistent, scalable feature development across teams.

Drove an 80% increase in user efficiency by identifying strategic opportunities in both iterative and net-new features that solved user problems and aligned with business goals

Led end-to-end design—from concept to high-fidelity UI—rooted in user stories and integrated with the evolving design system

Strategized with big-picture thinking to break down open-ended/moving target problems into scoped out and iterative solutions