# Niti Punjabi

> UX Researcher & Product Designer | 5+ years of experience shaping research-driven design outcomes for complex digital enterprise and consumer-focused products

Location: Mountain View, California, United States
Profile: https://flows.cv/niti

Hi, I’m Niti, a Research-led Product Designer with 5+ years of experience shaping user-centric solutions across complex digital enterprise and consumer-focused products. From streamlining critical digital supply-chain workflows across 5 geographies to prioritizing patient-centricity through comfort, safety and privacy in the CMF and interaction design direction of a wearable healthcare device. 

With a background in Product Design and Human-Computer Interaction, I bring empathy and analytical rigor to help product teams navigate ambiguous problem spaces and build thoughtful product experiences with measurable business goals and outcomes. Most recently at Brambles, I led the end-to-end research plan to deliver ongoing generative and evaluative insights that shifted the team’s efforts from making isolated feature improvements to building a more scalable, system-level enterprise solution. By transforming 10+ fragmented user journeys into one consolidated solution, I empowered key account managers with 3x faster access to 6 core business KPIs and customer performance insights.

I believe that understanding people requires more than just asking the right questions – it requires building trust. My innate nurturing tendencies, sensitivity to emotions, and articulate approach enable more honest conversations with participants. This leads to deeper insights that ultimately help me design meaningful solutions grounded in real user needs. At work, I’ve seen this naturally extend into helping me bridge differing perspectives and create alignment amongst cross-functional stakeholders. In an increasingly AI-driven world, I see my ability to deeply understand people in real-world contexts as my key differentiator.

In my next role, I’m excited to bring my skills, experience and mindset to tackle complex design challenges at the intersection of technology, systems thinking, and human well-being. 
Might have something for me? Let’s connect. 📩 niti.punjabi18@gmail.com

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Core Competencies:
Human-Centered Design, Qualitative Research; Product Design; Systems Thinking; Vibe-coding; Information Architecture; Stakeholder Alignment; Rapid Prototyping

## Work Experience
### UX Researcher @ Brambles
Jan 2022 – Jan 2025 | Mountain View, CA
• Led end-to-end research plans, executing 50+ user interviews, card sorts and usability studies to deliver ongoing generative and evaluative insights that helped build digital supply-chain enterprise apps and dashboards.

• Empowered key account managers with 3x faster access to 6 core business KPIs and customer performance insights that helped streamline critical business workflows across 5 geographies by transforming 10+ fragmented user journeys into one consolidated solution.

### UX Designer @ Pininfarina
Jan 2021 – Jan 2022 | Miami, FL
• Influenced a discreet and ergonomic experience within given technical constraints for a wearable healthcare device (insulin pump) by prioritizing patient-centricity through trust, safety and comfort in the CMF and interaction design direction of the product – shaped by qualitative insights from desk research, product benchmarking and user flow mapping.

### UX/UI Designer @ Children and Screens: Institute of Digital Media and Child Development
Jan 2020 – Jan 2020 | New York, NY
Drove a 20% increase in webinar participation by introducing accessible, interactive elements on the institute’s website to highlight event information.

### UX/UI Designer @ Accenture
Jan 2018 – Jan 2019 | Bengaluru, Karnataka, India
• Expanded the scope of a business communications template to global adoption by designing customizable features that could cater to diverse client needs and flaunt Accenture’s digital transformation capabilities.

### UX/UI Design Intern @ Milaap
Jan 2017 – Jan 2018 | Bengaluru
• Led the UX research and design activities for Milaap's Loan Management System app.
• Refined user journeys for 3 primary user segments by identifying key goals, pain points and opportunities within the loan creation and management process. 
• Conducted in-depth qualitative research through user interviews, ethnographic studies and usability testing to translate findings into actionable insights and intuitive design solutions.
• Developed high-fidelity designs using Agile ways of working to drive effective collaboration, ensure timely project delivery and seamless implementation of UI assets.

### Product Design Intern @ Primusdesign
Jan 2016 – Jan 2017 | Mumbai
• Served as a core-team member in launching a successful crowdfunding campaign on Indiegogo that raised over $117k for Altifarm: A modular urban gardening system.
• Designed interactive graphics and engaging digital assets for the campaign story page, highlighting key product features and promoting overall brand messaging.


## Education
### Master's degree in Human Computer Interaction
College for Creative Studies

### Bachelor's degree in Product Design
MIT Institute of Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/nitipunjabi

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Source: https://flows.cv/niti
JSON Resume: https://flows.cv/niti/resume.json
Last updated: 2026-04-13