# Niva Singer, MBA

> Digital Product & Ecommerce Leader | CRO, Lifecycle Marketing & Retention, Product Management | ex-MUD\​WTR, ex-Native Deodorant

Location: San Francisco, California, United States
Profile: https://flows.cv/niva

With a background in health and UI/UX design, I've applied my diverse expertise to Digital Product & Ecommerce growth drivers: CRO & AB Testing, Lifecycle Marketing & Retention, GTM Strategy, with heavy experience in omnichannel CGP and subscription-based models. 

I have fast-paced startup experience while maintaining hyper detail-orientation. I enjoy creatively problem solving through priorities, cross-functionally, to build unique and impactful experiences.

Nothing is too complex for me, since I'm a life-long learner.

## Work Experience
### Director of Digital Product @ Auri Nutrition
Jan 2025 – Present
Auri creates premium beneficial mushroom gummies and tinctures that help improve mood, focus and immune support in delicious flavors.

### Founding Member @ CartStars
Jan 2024 – Present
CartStars is home to the world's most recognized leaders in eCommerce and retail, who collaborate with peers to foster collective growth through shared knowledge and insights. Learn more at cartstars.com.

### Director of Digital Product @ MUD\WTR
Jan 2023 – Jan 2025
MudWtr is a beneficial mushroom blend consisting of 100% organic cacao, less caffeine, ayurvedic herbs, and functional mushrooms, providing improved energy, focus and immune support without the jitters, crash, or poor sleep.

### Director of Ecommerce @ Pendulum Therapeutics
Jan 2021 – Jan 2023 | San Francisco Bay Area
Pendulum creates next generation probiotics that help improve metabolic health.

### Product, Head of DTC Platform @ Native
Jan 2020 – Jan 2021
Native creates clean deodorant, body wash, toothpaste, etc., shedding light on cleaner ingredients for the products you put on your body every day.

Equivalent to Senior Product Manager

### Product Manager @ Native
Jan 2019 – Jan 2020 | San Francisco Bay Area
First Hire Returning, Reporting to CEO

### Lead UI/UX Designer @ Arka Inc
Jan 2018 – Jan 2019 | San Francisco Bay Area
Arka helps companies design, create, and source branded packaging (boxes, tape, cartons, etc.), providing customers a more exciting unboxing experience.

### UI/UX Designer @ Freelance UI/UX Designer & Illustrator
Jan 2017 – Jan 2018 | San Francisco, CA
Stealth startups, primarily web applications

### Brand Operations Manager @ Native
Jan 2016 – Jan 2017 | San Francisco Bay Area
Native creates natural and non-aluminum deodorant, shedding light on cleaner ingredients for the product you put on your skin every day.

First hire on the team and key contributor to Native’s $100 million acquisition by Procter & Gamble in 2017

### Marketing Operations Coordinator @ Equalia LLC
Jan 2014 – Jan 2016 | Mountain View, CA
Equalia LLC is an electronic vehicle incubator, creating powerful, stabilizing technologies and translating them into personal electric vehicles.


## Education
### Master of Business Administration - MBA
Santa Clara University Leavey School of Business

### Bachelor of Science - BS in Biology with a Medical Emphasis; Studio Art Minor
Santa Clara University

### High School Diploma
The Harker School


## Contact & Social
- LinkedIn: https://linkedin.com/in/nivasinger
- Website: https://www.nivalarue.com

---
Source: https://flows.cv/niva
JSON Resume: https://flows.cv/niva/resume.json
Last updated: 2026-04-05