Shaping the global member experience for Uber One—driving growth, engagement, retention, and everyday value across Eats and Rides.

Led service design and digital innovation strategy for global clients including Microsoft, Amazon, Nike, and Telus—helping organizations deeply understand user needs, reimagine complex systems, and shape scalable product and service ecosystems. Delivered large-scale, accessible, AI-powered experiences across voice, workplace, and web platforms, driving inclusive and forward-thinking transformation.

Led the design of educational environments for public schools across Washington and Oregon serving 6,000+ students, with a focus on inclusivity, wellbeing, and student-centered learning.

Led design and execution of an interactive installation at the Seattle Design Festival to promote community engagement and foster sustainability at scale. Attended by 30K + visitors. The installation is currently installed at Google, Seattle.

Designed visitor-centered experiences for leading cultural institutions, including The Met in NYC and the Asian Art Museum in SF. Focused on spatial storytelling, intuitive wayfinding, and inclusive gallery environments that enhanced engagement across diverse audiences.