# Niyati Gupta > Design Lead @ Netflix | 0-1 Product Expert | Ex-Google/Meta | Speaker, Advisor & Coach Location: San Francisco Bay Area, United States Profile: https://flows.cv/niyatigupta I’m a Product Design Leader at Netflix with over a decade of experience driving design strategy, innovation, and impact at scale. My expertise lies at the intersection of AI in UX workflows, 0→1 product building, growth and designing for emerging markets. I’ve led design across global organizations including Google, WhatsApp (Meta), and Netflix—shaping products such as Google Meet, Google Travel, and WhatsApp to expand access, inclusion, and delight for millions worldwide. With experience spanning both design and product management, I bring a deep understanding of how business, technology, and user needs intersect to drive growth. Beyond work, I’m deeply involved in the design community through guest lectures, speaker events, and startup advising, helping teams and individuals harness design as a lever for clarity and scale. -> Core strengths: Design leadership, 0→1 product building, product strategy, system thinking, next billion users, and team culture. -> Mentorship focus: Career development, design leadership, portfolio storytelling, job transitions, and empowering women in tech. ## Work Experience ### Product Design Lead @ Netflix Jan 2023 – Present | Los Gatos, California, United States ### Startup Advisor @ Founder Institute Jan 2025 – Present Guide pre-seed founders through a 4-month, high-intensity program by providing weekly feedback, conducting office hours, and leading sessions. Act as connectors and advisors, helping with growth, branding, pitching and product strategy ### Design Lead @ WhatsApp Jan 2021 – Jan 2023 WhatsApp is empowering over 2.5B users worldwide to message privately -- no matter their level of digital literacy or access to infrastructure. I shape the privacy story for WhatsApp. Being one of the founding designers on the team, got opportunity to scale the team, define vision/strategy, influence 0-1 feature creation, established culture/processes and set a high craft bar for the team. ### Product Manager (Rotation) @ Google Jan 2020 – Jan 2021 | San Francisco Bay Area Strategy for Core experience on Google Meet (Enterprise, Education and Consumer offerings) ### Senior Product Designer @ Google Jan 2018 – Jan 2021 | San Francisco Bay Area Designing for Next Billion Users Product design for Camera Go System design & Strategy for Wifi solution for small-medium businesses ### Interaction Designer @ Google Jan 2016 – Jan 2018 | San Francisco Bay Area Led content and growth on Search & Maps surfaces for hotel search vertical Landed & shaped vision for Mobile redesign for Google Travel/Hotels ### UX Designer @ GoDaddy Jan 2016 – Jan 2016 Drive product strategy and design a streamlined experience for GoDaddy’s cloud hosting solution for small businesses. ### UX Design Fellow @ Digital Education & Innovation, University of Michigan Ann Arbor Jan 2014 – Jan 2015 | Ann Arbor, Michigan - Develop personas, conduct usability tests and generate mockups to assess and improve the usability of Student Explorer, a web application that allows academic advisors to support students at the risk of academic failure. Developed design guidelines for a new automated communication feature. - Formulated design guidelines and understood user interaction patterns with Massive Open Online Courses (MOOCs) environment by analyzing and visualizing survey data of 700 alumni and students. ### User Experience Designer @ Autodesk Jan 2015 – Jan 2015 | San Francisco, California Worked in the Bio/Nano research group (aka innovation lab) with fascinating people who explore and drive emergent design spaces like synthetic biology. Created 0->1 molecular visualization product. ▪ Led, researched and designed a web application that assists scientists in simulating drug design thereby reducing cost of drug development by 50%. ▪ Developed personas and user stories to communicate design rationale. Collaborated with a cross-functional team to deliver a shippable product. ### Associate Application Engineer @ Oracle Jan 2013 – Jan 2014 - Revamped Oracle’s project management web application to make it completely accessible conforming to WCAG 2.0 standards and Oracle Accessibility Guidelines, using agile methodology and advanced web technologies. - Initiated and designed a new mobile application that provides project teams and stakeholders with a host of collaboration and feedback capabilities. ### UX Researcher @ Human Development Lab, Carnegie Mellon University Jan 2012 – Jan 2012 | Bilaspur Area, India Worked as a summer intern under the able guidance of Dr. Matthew Kam, who was then an Assistant Professor in the Human-Computer Interaction Institute at Carnegie Mellon University. - Led research team of four in India and collaborated with multidisciplinary teams from three countries. - Designed and evaluated technology solution that caters to health information needs of patients with low-literacy by conducting field study spanning over 3 months, including contextual inquiry and usability testing with 25 stakeholders. - Reviewed literature to understand the cognitive abilities of low-literate users and determined implications for user interface design. ### User Experience Intern @ MadRat Games Jan 2011 – Jan 2011 | Bangalore Efficiently revised Concept Reinforcement Idea Board (CRIB) - framework for developing mathematical concepts for E- learning by engaging multiple intelligences. Designed a web-based E-learning platform based on the framework by effectively applying the rules of user-centered design. I was involved in user research, user survey, interface designing, prototyping and heuristic evaluation. Got professional exposure and had a wonderful experience of working with creative inspiring people. ## Education ### Master's Degree in Human Computer Interaction University of Michigan ### Bachelor's in Design in Design Indian Institute of Technology, Guwahati ### Senior School Kendriya Vidyalaya ## Contact & Social - LinkedIn: https://linkedin.com/in/niygup - Portfolio: http://www.niyatigupta.info/ --- Source: https://flows.cv/niyatigupta JSON Resume: https://flows.cv/niyatigupta/resume.json Last updated: 2026-04-13